BSTN Raffle Sneakers Box by Ralf Kauffmann

BSTN Raffle Sneakers Box by Ralf Kauffmann is a highly esteemed winner of the very prestigious 2021 A' Design Award i Silver in Reklam-, Marknadsförings- och Kommunikationsdesign Competition Category.

SilverReklam· 2021

BSTN Raffle Sneakers Box

by Ralf Kauffmann

Client: Brainartist GmbH

A' Design Award i Silver Winner in Reklam Category

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Verified Award Winner

Verify Award Status for #112712

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Colors

The Design

About BSTN Raffle Sneakers Box

Uppgiften var att designa och producera en actionfigur till en Nike-sko. Eftersom den här skon kombinerar en vit ormskinnsdesign med ljusgröna inslag, var det tydligt att actionfiguren skulle vara en förvrängd. Designers skissade och optimerade figuren på mycket kort tid som en actionfigur i stil med de välkända actionhjältarna. Sedan designade de en liten serie med en berättelse och tog fram denna figur i 3D-utskrift med högkvalitativa förpackningar.

The Recognition

About the A' Design Award i Silver

BSTN Raffle Sneakers Box är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. BSTN Raffle Sneakers Box förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. BSTN Raffle Sneakers Box är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At BSTN in Munich, the new Nike Air Max 90 New Species were available in the online shop. But not only that: The Sneaker Freaks could apply for the purchase option of one of the 25 12″ limited edition figures in the New Species design plus an elaborately designed collector’s showcase in comic style at the Raffle on the BSTN website.

But who has to be commissioned with the design and production of such a special edition? Best an agency with 20 years of experience in things like timing madness, production world saving and – Nike; just Brainartist.

From the scribble on the after-briefing pizza napkin to the rather elaborate production and delivery it took 4 hissing weeks – then the snake charmers of Brainartist had once again satisfied the eternal sneaker freak greed for a worldwide super-rare collector’s item.

And because this pack with the new Nike sneakers is only available 25 times worldwide, this limited BSTN special edition powered by Brainartist has already become a super rare collector’s item on the scene.
Dimensions & Packaging: Hero: 30cm
Box : 40cm
Tags: 3d Printing, Packaging, Design, Raffle, Limited Edition,
Production Technology: 3D-Printing for Figure
Plastic and cardboard for the Box
Design Challenge: Timetable from idea to delevering: 6 Weeks
Research: The figure was sketched and further developed. Then it was built in 3D so that it could be produced with a 3D printer. The packaging was also planned in 3D to fit exactly and provided with illustrations on a cardboard sleeve.
Inspiration: By the design of the Sneaker with Snakedesign.
The Figure is inspired by Marvel Heros with animal elements and the Shoe with light Grey Snake Pattern.
Project Duration: The project started with a call from the customer and the photo of the nike shoe with the wish to create something extraordinary. From this point until the launch we had 6 weeks for the idea, realisation and delivery of the figures to the winners of the raffle.
Team Members: Ralf Kauffmann
Martin Stüwe
Chris Maier
Image Credits: Copyright by Brainartist, Nike and BSTN.