I Love You From Afar Social by Alvaro Gonzalez and Renato Galecio

I Love You From Afar Social by Alvaro Gonzalez and Renato Galecio is a highly esteemed winner of the very prestigious 2021 A' Design Award i Brons in Reklam-, Marknadsförings- och Kommunikationsdesign Competition Category.

BronsReklam· 2021

I Love You From Afar Social

by Alvaro Gonzalez and Renato Galecio

Client: Inbrax

A' Design Award i Brons Winner in Reklam Category

13,549

Verified Award Winner

Verify Award Status for #123514

View at A' Design Award Press Release Award Badge

Colors

The Design

About I Love You From Afar Social

I början av pandemin, när alla var i karantän i Chile, stängdes alla Miniso-butiker, och för att bibehålla engagemanget med sin publik skapades kampanjen "I Love You From Afar", som genomfördes 100% online och levererade tusentals idéer för att underhålla konsumenterna medan de var isolerade.

The Recognition

About the A' Design Award i Brons

I Love You From Afar Social är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. I Love You From Afar Social förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. I Love You From Afar Social tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
Dimensions & Packaging: Stories, Posts, Carrousels
Tags: Inbrax, Miniso, Chile, I Love You From Afar
Production Technology: Social Media, Vectorial Illustrations, Illustrator
Design Challenge: The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
Research: Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
Inspiration: Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
Project Duration: We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
Patents: Miniso, Inbrax
Team Members: Pedro Antolín
Pancho González
Renato Galecio
Álvaro González
Image Credits: Miniso, Inbrax