Dream Of The Blue Förpackning för spritflaska by Wen Liu

Dream Of The Blue Förpackning för spritflaska by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award i Brons in Förpackningsdesign Competition Category.

BronsFörpackning· 2026

Dream Of The Blue Förpackning för spritflaska

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award i Brons Winner in Förpackning Category

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Verified Award Winner

Verify Award Status for #173073

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dream Of The Blue Förpackning för spritflaska

Dream Of The Blue är en flaskförpackning designad för en exklusiv kinesisk baijiu. Flaskan behåller varumärkets klassiska silhuett och tillför ett rustningsmotiv hämtat från filmen Investiture of the Gods, med fint snidade antika mönster över hela ytan. Hela flaskan, inklusive rustningsreliefen, är formad som ett enda stycke glas genom en engjutningsprocess, vilket håller produktionskostnaderna låga. Emblemet på framsidan är tillverkat av återvunnen aluminium. Förpackningen mäter 105 gånger 105 gånger 308 millimeter.

The Recognition

About the A' Design Award i Brons

Dream Of The Blue Förpackning för spritflaska är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Dream Of The Blue Förpackning för spritflaska förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Dream Of The Blue Förpackning för spritflaska tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dream Of The Blue x Investiture of the Gods: Aspiration Meets Myth. Yanghe's premium brand partners with the blockbuster film, fusing its culture of dream-seeking with the spiritual power of an iconic legend. This collaboration crafts an epic narrative where fine liquor interprets cinema, creating a cultural feast in honor of dreams and timeless tales.
Dimensions & Packaging: 105mm×105mm×308mm
Tags: Baijiu, Yanghe, Dream Of The Blue, Investiture of the Gods, Co-branding, Crossover
Production Technology: The entire bottle, including the armor motif, is crafted as a single piece of glass through a one-piece molding process. This monolithic structure significantly enhances production cost-efficiency. The front emblem is made from recycled aluminum, underscoring our tangible commitment to environmental responsibility.
Design Challenge: The pivotal challenge in this design lay in balancing aesthetic ambition with cost constraints. While metal was the ideal material to realize the armor, its use would have significantly increased material and labor costs, extended production timelines, and contradicted our sustainability goals. In response, the team underwent multiple rounds of design refinement and in-depth research into glass manufacturing techniques. The innovative solution was to integrate the armor as an embossed relief directly onto the glass bottle itself. This approach not only achieved substantial cost savings but also delivered a visually striking result.
Research: The growing influence of Chinese mythological IPs is clearly demonstrated by the commercial success of related films ("Ne Zha," "Investiture of the Gods") and games ("Black Myth: Wukong"). Yanghe Dream Of The Blue collaboration with "Investiture of the Gods" is a strategic embrace of this trend.
This partnership not only expands Dream Of The Blue's product line and cultural appeal but also significantly elevates its brand recognition. It further achieves a deep integration of baijiu culture with cinematic art, injecting new energy into the global promotion of Chinese culture. Ultimately, these concerted efforts will enhance the brand's long-term value.
Inspiration: More than a central prop in "Investiture of the Gods," the armor embodies the belief in safeguarding the nation. Dream Of The Blue fuses this motif into its classic bottle shape, forging a tangible bastion for dreams and an unwavering commitment to excellence. Adorned with intricately carved, ancient patterns, the design is elevated by a layer of profound Eastern artistry.
Project Duration: Project Launch Date: October 25, 2024
Location: Shenzhen Oracle Creative Design Co., Ltd.
Operation Flow: This collaborative product is more than a cross-industry dialogue between baijiu and cinema; it is a dedicated effort to propel a profound integration of Chinese baijiu culture and the cinematic arts. This initiative stands as a significant step towards presenting Eastern culture with renewed vitality on the global stage.
Team Members: Creative Direction: Wen Liu
Design Execution: Shaokun Xiao