Xi Feng Jiu Tian Qi Baijiu-förpackning by Wen Liu

Xi Feng Jiu Tian Qi Baijiu-förpackning by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award i Brons in Förpackningsdesign Competition Category.

BronsFörpackning· 2026

Xi Feng Jiu Tian Qi Baijiu-förpackning

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award i Brons Winner in Förpackning Category

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Verified Award Winner

Verify Award Status for #173078

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xi Feng Jiu Tian Qi Baijiu-förpackning

Xi Feng Jiu Tian Qi är en förpackningsdesign för en exklusiv kinesisk baijiu. Flaskan är tillverkad av lokal kristall, guldpläterad genom elektroplätering och dekorerad med lasergraverade mönster. Kapsylen är tillverkad av aluminiumlegering och infattad med diamantslipade kristaller. Kapsylens form är inspirerad av fenixkronan som bars av brudar i det forntida Kina. Presentförpackningen är tillverkad av akryl och har en särpräglad form. Locket höjs likt en ridå och avslöjar gradvis flaskan. Rörelsen påminner om lyftandet av den röda slöjan vid traditionella kinesiska bröllop.

The Recognition

About the A' Design Award i Brons

Xi Feng Jiu Tian Qi Baijiu-förpackning är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Xi Feng Jiu Tian Qi Baijiu-förpackning förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Xi Feng Jiu Tian Qi Baijiu-förpackning tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design essence of this premium Chinese baijiu is concentrated in its cap, which draws inspiration from the phoenix crown worn by brides in ancient China. Through metal casting and diamond inlay techniques, it integrates the luxurious symbolism of Eastern wedding traditions with modern luxury craftsmanship, showcasing distinguished elegance and unique aesthetics within a compact form.
Dimensions & Packaging: 175mm*120mm*285mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The liquor bottle is made from the finest local crystal. The bottle body is electroplated with gold and adorned with laser-engraved patterns, while the cap is made of aluminum alloy featuring inlaid crystal diamond cuts. The gift box showcases a uniquely shaped design made of acrylic.
Design Challenge: The most significant challenge of the project lay in the production of the bottle cap. Its intricate detailing presented substantial difficulties, requiring a delicate balance between quality standards and production costs. Considerable effort was dedicated to resolving this issue, ultimately leading to a breakthrough.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: Inspired by the phoenix motif from traditional Chinese wedding attire, this design reimagines a profound cultural symbol. The phoenix embodies renewal and sacredness in Chinese culture, conveying wishes for prosperity. Through contemporary interpretation and craftsmanship, it bridges tradition and modernity, creating a distinct visual language that honors Eastern heritage while appealing to present-day aesthetics—striking a balance between cultural continuity and innovative expression.
Project Duration: September 2023, Shenzhen, China
Operation Flow: The liquor box is designed with ritual at its core, creating a distinctive unboxing experience: the lid ascends like a rising curtain, gradually revealing the treasure within. This motion draws inspiration from the solemn moment of "lifting the red veil" in traditional Chinese wedding customs, transforming this gesture of anticipation and sanctity into a ceremonial unveiling of the product. Through this culturally rich interactive design, it enhances user engagement while deepening the product's narrative resonance and emotional connection.
Team Members: Creative Direction: Wen Liu
Design Execution: Maoxiang Pan, Xiangdong Yuan