MAU Vegas 2019 Evenemang by Shreya Gulati

MAU Vegas 2019 Evenemang by Shreya Gulati is a highly esteemed winner of the very prestigious 2020 A' Design Award i Järn in Reklam-, Marknadsförings- och Kommunikationsdesign Competition Category.

JärnReklam· 2020

MAU Vegas 2019 Evenemang

by Shreya Gulati

Client: Houndstooth

A' Design Award i Järn Winner in Reklam Category

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Verified Award Winner
Verify Award Status for #88163

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About MAU Vegas 2019 Evenemang

Mobile Apps Unlocked eller MAU Vegas är världens ledande evenemang för mobilappar. Det lockar de största märkena från Silicon Valley inklusive Spotify, Tinder, Lyft, Bumble och MailChimp för att nämna några. Houndstooth fick uppdraget att konceptualisera, designa och genomföra hela evenemangets visuella utseende och digitala närvaro för året 2019. När evenemanget försöker driva gränser i det tekniska utrymmet, designade de ett system som kunde representera det genom visualer och förvärra publiken in i upplevelsen holistiskt.

The Recognition

About the A' Design Award i Järn

MAU Vegas 2019 Evenemang är vinnare av A' Design Award i Järn, ett prestigefyllt erkännande som tilldelas bra designverk som uppfyller de professionella och industriella krav som förväntas av välgjorda skapelser. Järnvinnare visar stor skicklighet, hög specialisering, expertförståelse och skaparnas kreativa förmåga. MAU Vegas 2019 Evenemang förväntas vara en högt skattad, beundrad och älskad skapelse som är praktisk och innovativ. Detta vinnande verk i A' Design Award i Järn integrerar branschens bästa praxis och har kompetenta tekniska egenskaper kopplade till kunnande och talang. MAU Vegas 2019 Evenemang respekteras för sin grundlighet och är utformat för att åstadkomma förbättringar av livskvaliteten som hjälper till att göra världen till en bättre plats.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Tags: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Production Technology: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Design Challenge: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Research: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspiration: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Project Duration: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Operation Flow: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Team Members: Shyamlee Jagtap