South Branch Sign Muundo wa Ndani wa Mkahawa by Tiao Ouyang

South Branch Sign Muundo wa Ndani wa Mkahawa by Tiao Ouyang is a highly esteemed winner of the very prestigious 2020 Tuzo ya Shaba ya A' Design Award in Usanifu wa Nafasi za Ndani na Maonyesho Competition Category.

ShabaMambo ya Ndani· 2020

South Branch Sign Muundo wa Ndani wa Mkahawa

by Tiao Ouyang

Client: Oytt Design

Tuzo ya Shaba ya A' Design Award Winner in Mambo ya Ndani Category

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Verified Award Winner

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Colors

The Design

About South Branch Sign Muundo wa Ndani wa Mkahawa

Alama ya Tawi la Kusini ni muundo wa ndani wa mkahawa wa mtandao wa mtindo wa Hong Kong ulioko Changzhou. Mradi huu unashughulikia jumla ya mita za mraba 500. Vifaa na rangi tofauti hufafanua maeneo ya kiutendaji, hivyo kupunguza matumizi ya vizuizi halisi, na mpangilio wa nafasi husomwa kupitia migawanyiko isiyoonekana. Terrazzo, mbao, ngozi na vioo huunda muundo wa nafasi wenye utajiri na tofauti mbalimbali. Mistari laini hupita kwenye kuta na dari, huku taa zilizowekwa ndani ya muundo zikiangazia maelezo madogo kwa umaridadi. Matokeo yake ni nafasi tulivu na angavu yenye umbile rahisi na tabia ya kisasa, yenye mantiki.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

South Branch Sign Muundo wa Ndani wa Mkahawa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. South Branch Sign Muundo wa Ndani wa Mkahawa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. South Branch Sign Muundo wa Ndani wa Mkahawa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this case, the design team follows the brand's consistent concise approach, focusing on highlighting the virtual and real space and liquidity. With transparent, pure and delicate visual presentation, in a rational and fashionable style, the designers get rid of the public's inherent impression of Hong Kong-style restaurants, which is flexible and comfortable.
Dimensions & Packaging: The project covers a total of 500 square meters. As far as the eye can see, the smooth lines are laid out on the facade and the top, outlining the delicate texture details, and the inlaid exquisite lighting makes the texture sublimate.
Tags: Interior, Restaurant, Commercial, Modern, Simple, New Hong Kong Style, South Branch Sign, Fashionable
Production Technology: The designers uses different materials and colors to distinguish different functional areas, which reduces the physical partition in space and makes the functional layout appear in the invisible partition, and has a great sense of bulk. At the same time, it shows a simple texture in the design.
Design Challenge: Compared with last year's South Branch Sign Jiangyin project, although this case is more concise and low-key, its temperament is more mature and stable, just like the process of brand growth, from immature to mature, step by step, with the trend, and with the time. Here, we can not find the old Hong Kong-style noise, both the implicit tenderness of the East and the classical rhythm of the West, so compatible and new style, like the heart of Hong Kong.
Research: The quality and variety of products are only the basic demands of diners, while situational environment, personalization and brand aesthetics are the important factors of brand circle fans. Therefore, how to have both "authentic Hong Kong taste" and a new perspective and thinking has become the focus of space expression in this case.
Inspiration: This is a branch design of Hong Kong-style chain brand restaurant. The designer starts from the inner dimension of environmental construction, through in-depth thinking and combing the relationship between food and culture, fashion and tradition, and disseminates the emotional communication channel to the heart.
Project Duration: The project started in March 2019 in Changzhou and finished in May 2019 in Changzhou.
Operation Flow: With the help of terrazzo, wood, cortex and mirror, the interface between the two rooms is not only transitional extension, but also detail level, which sets off a rich and diverse spatial texture.
Patents: Copyrights belong to Tiao Ouyang, 2019.
Team Members: Tiao Ouyang
Danfeng Zhou
Yang Li
Image Credits: Image #1: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #2: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #3: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #4: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #5: Photographer Yiwen Xu, South Branch Sign, 2019.