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Yic Barbecue Market Mambo ya Ndani ya Mkahawa by Qing Dong

Yic Barbecue Market Mambo ya Ndani ya Mkahawa by Qing Dong is a highly esteemed winner of the very prestigious 2020 Tuzo ya Shaba ya A' Design Award in Usanifu wa Nafasi za Ndani na Maonyesho Competition Category.


ShabaMambo ya Ndani· 2020

Yic Barbecue Market Mambo ya Ndani ya Mkahawa

by Qing Dong

Client: MET Creative Brand

Tuzo ya Shaba ya A' Design Award Winner in Mambo ya Ndani Category

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Verified Award Winner

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Colors

The Design

About Yic Barbecue Market Mambo ya Ndani ya Mkahawa

Yic Barbecue Market ni muundo wa mambo ya ndani ya mkahawa unaofunika eneo la mita za mraba 280. Muundo huu unajitenga na maduka ya kawaida ya kuchoma nyama kupitia kitambulisho cha chapa kinachotegemea mhusika wa dinosaur mdogo wa kigeni. Kwenye mlango wa kuingilia, mhusika aliyevaa barakoa ya oksijeni humkaribisha wapita njia na kuupa uso wa jengo mwonekano rahisi na wazi. Chuma cha pua chenye kioo huunda dari inayoendelea na mazingira ya kuvutia ya kulia chakula. Bomba la kutolea moshi katika eneo la kuchoma nyama limebuniwa kwa umbo la UFO. Maeneo ya kukalia yamegawanywa kwa mabadiliko ya rangi, mapambo na maumbo ya samani badala ya kutumia kuta.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

Yic Barbecue Market Mambo ya Ndani ya Mkahawa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Yic Barbecue Market Mambo ya Ndani ya Mkahawa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Yic Barbecue Market Mambo ya Ndani ya Mkahawa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur trend shop.
Dimensions & Packaging
The project covers a total of 280 square meters.
Tags
Interior, Restaurant, Commercial, Modern, Simple, Barbecue Planet Space Station, UFO, Futuristic
Production Technology
With the help of mirror stainless steel, the interior forms a continuous dramatic ceiling space, a visual impact dining environment. It not only enhances the customer experience, but also shows a unique and modern interpretation of traditional cuisine.
Design Challenge
There is no deliberate use of partitions or walls to divide the space in the seat area, but the use of color change, decoration conversion, desk and chair modelling and other ways, injecting a clear difference in each area design.
Research
"Fashion" is never a bluff, but a proper brand tone. The glowing orange planet and the futuristic structure design make the diners feel like they are on the mysterious Zila planet, creating a sense of vision back to the future.
Inspiration
In the doorway area, the little ZILA monster wearing an astronaut's oxygen mask fires cute light waves at the passers-by. The application of this kind of fashion doll with lovely style can not only satisfy the novelty and interesting customer experience, value and satisfaction, but also represent the spiritual orientation and aesthetic interest of modern people. At the same time, it also makes the facade of the whole restaurant form a simple and prominent expression.
Project Duration
The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
Operation Flow
The smoke exhaust pipe in the barbecue area is designed to be a UFO shape, so that the whole design has a well-arranged layers, which can better display personality and taste. The texture of metal is presented by simple lines. The collision of material and color forms an effective sensory discrimination, full of three-dimensional sense.
Patents
Copyrights belong to Qing Dong, 2018.
Team Members
Qing Dong
Jie Chen
Ting Pan
Image Credits
Image #1: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #2: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #3: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #4: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #5: Photographer Ming Chen, YIC BBQ Market, 2018.

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