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Game Fuel Team Optic Champions Can Kopo la Kinywaji by PepsiCo Design and Innovation

Game Fuel Team Optic Champions Can Kopo la Kinywaji by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Tuzo ya Chuma ya A' Design Award in Usanifu wa Ufungashaji Competition Category.


ChumaUfungashaji· 2020

Game Fuel Team Optic Champions Can Kopo la Kinywaji

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

Tuzo ya Chuma ya A' Design Award Winner in Ufungashaji Category

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Verified Award Winner

Verify Award Status for #100576

Colors

The Design

About Game Fuel Team Optic Champions Can Kopo la Kinywaji

Kopo la Game Fuel Team Optic Champions ni kopo la kinywaji la toleo maalum lililoundwa kwa ajili ya jamii ya wachezaji wa michezo ya video. Muundo kuu wa ufungashaji ulibadilishwa ili kuakisi timu ya Optic Gaming, ambao wanachama wake huvaa nguo za rangi nyeupe wakati wa mashindano. Rangi nyeupe huunda mandhari ya nyuma ya kopo, ikiwa na miguso ya rangi ya kijani. Mchoro maalum wa kila mwanachama wa timu umewasilishwa kama picha halisi inayofanana na mtu halisi. Uchapishaji wa moja kwa moja, varnish inayogusika, na umaliziaji wa vipimo vitatu ulioinuliwa hupamba mwili mzima wa kopo. Umaliziaji wa wino usio na mng'ao katika maeneo yaliyochaguliwa huangazia sauti za rangi za metali.

The Recognition

About the Tuzo ya Chuma ya A' Design Award

Game Fuel Team Optic Champions Can Kopo la Kinywaji ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Game Fuel Team Optic Champions Can Kopo la Kinywaji inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Game Fuel Team Optic Champions Can Kopo la Kinywaji inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The design team created a custom illustration of each member of the team. What sets these commemorative cans apart is the technology used in executing the photo realistic portraits. The cans were printed with a direct printing process, tactile varnish, and raised 3D finish. This gave the cans a premium feel, as they were embossed across the entire body of the can and illustration. A matte finish on the ink in selective areas made the metallics pop, for a completely custom look and feel.
Inspiration
Mtn Dew AMP Game Fuel Optic Champions Ltd Ed Cans were developed as a show of love and dedication to the gaming community. MTN DEW adapted the flagship packaging design to reflect crucial aspects of the Optic Gaming team. The team is notorious for wearing Championship whites on tournament Sundays, so it was important for the color white to play prominently into the design. This led to a modern design with an all white background and pops of green.

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Good Design Deserves Great Recognition

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