Dhahabu Ufungashaji · 2020
Off the Eaten Path Ufungashaji wa Vitafunio
by PepsiCo Design and Innovation
- Tuzo ya Dhahabu ya A' Design Award 2020 in Ufungashaji
- CLIENT: PepsiCo Design and Innovation
- Estimated Number of Design Views: 45,439
- Verification code 19098977C4 · Verify this award
Colors
About Off the Eaten Path Ufungashaji wa Vitafunio
Off the Eaten Path ni muundo wa ufungashaji kwa ajili ya aina mbalimbali za vitafunio bora vinavyotokana na mimea. Vitafunio hivi vinachanganya mboga halisi kama vile dengu, maharagwe meusi na njegere katika michanganyiko isiyotarajiwa. Ufungashaji huu unaipa chapa utambulisho wa kuona ulioungana katika kila matumizi. Muundo huu unalenga kusaidia chapa kujitokeza ndani ya kundi lenye ushindani mkubwa la vitafunio bora kwa afya yako. Kikundi kidogo cha walaji kilishiriki katika mchakato wa maendeleo na kutoa maoni katika kila hatua. Mchango wa walaji uliongoza maamuzi ya muundo na kuunga mkono uzoefu thabiti wa chapa.
About the Tuzo ya Dhahabu ya A' Design Award
Off the Eaten Path Ufungashaji wa Vitafunio ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Off the Eaten Path Ufungashaji wa Vitafunio inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Off the Eaten Path Ufungashaji wa Vitafunio huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Press Kit
- Unique Properties
- Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
- Inspiration
- Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.
