Co Ba Coffee Kifungashio cha Kahawa by My Linh Mac is a highly esteemed winner of the very prestigious 2020 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ShabaUfungashaji· 2020
Co Ba Coffee Kifungashio cha Kahawa
by My Linh Mac
Client: Mmac
Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #100984The Design
About Co Ba Coffee Kifungashio cha Kahawa
Maandishi ya Kitabu: Co Ba Coffee ni muundo wa kifungashio ulioundwa kwa ajili ya chapa ya kahawa ya Vietnam. Kifungashio hicho kinawasilisha kahawa ya yai, kinywaji cha asili kutoka Vietnam ambacho bado hakijulikani sana katika nchi nyingine. Nembo hiyo inatokana na picha rahisi ya muasisi. Jina la chapa linatokana na neno la Kivietnamu linalomaanisha shangazi na linakumbusha uhusiano wa kifamilia na maisha ya kijamii. Rangi zimechukuliwa kutoka kwenye mandhari ya kilimo ambapo mbegu za kahawa hukuzwa. Karatasi na polyester zinazoweza kutumika tena zimetumika kwa ajili ya mifuko na vifaa vya uandishi. Muundo wa kisasa unalenga wanywaji wa kahawa walio safarini.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Co Ba Coffee Kifungashio cha Kahawa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Co Ba Coffee Kifungashio cha Kahawa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Co Ba Coffee Kifungashio cha Kahawa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
- Dimensions & Packaging
- Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
- Tags
- graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
- Production Technology
- Stationaries and product packaging with recyclable paper and polyester.
- Design Challenge
- As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
- Research
- Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages. - Inspiration
- The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
- Project Duration
- October 2019- Jan 2020, Chicago, IL, USA
- Operation Flow
- The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
- Patents
- copyrights belong to My Linh Mac, 2020
- Team Members
- Graphic Design & Illustration by My Linh Mac
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