Moutai Ufungaji wa Kileo by Yu Kai Liu is a highly esteemed winner of the very prestigious 2020 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

ShabaUfungashaji· 2020

Moutai Ufungaji wa Kileo

by Yu Kai Liu

Client: Shenzhen yoto Packaging Technology Co.,Ltd.

Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai Ufungaji wa Kileo

Moutai ni muundo wa ufungaji kwa ajili ya kileo cha baijiu cha Kichina. Kisanduku hiki ni cha kwanza kutumia kanuni ya mchoro unaobadilika kwa kuvuta kadi katika muundo wa ufungaji. Kadi inapovutwa, mchoro uliochapishwa hubadilika, ukifichua wanyama kumi na wawili wa zodiaki ya Kichina pamoja na wahusika wa hadithi za kale wakiwa wamekusanyika kwa ajili ya karamu katika Mji wa Maotai. Michoro hiyo inarejelea utamaduni na urembo wa asili wa Kichina. Chupa imetengenezwa kwa teknolojia ya kauri. Karatasi ya pande tatu iliyochorwa kwa mgandamizo wa joto la chini imetumika ili kuhakikisha michoro inabaki halisi. Kisanduku kina vipimo vya milimita 140 kwa 125 kwa 300.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

Moutai Ufungaji wa Kileo ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Moutai Ufungaji wa Kileo inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Moutai Ufungaji wa Kileo hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packing box skillfully uses the pull change pattern principle to combine the pattern, breaks the conventional packaging, can change the fairy pattern, and expounds the fairy trace of Maotai wine more vividly. Unique illustration style and different shapes of the zodiac gathered in Maotai Town, opened a grand feast.
Dimensions & Packaging: Box size:140（ mm）X125（ mm）X300（ mm）
Ceramic bottle capacity:500ml
Bottle height diameter
Tags: maotai, baijiu, illustration, zodiac, packaging design
Production Technology: It is the first to apply the principle of drawing and changing card in the box shape of packaging. Ceramic technology is an important embodiment of Chinese art. Three-dimensional low-temperature embossed paper can better reflect the pattern fidelity.
Design Challenge: The relationship between the zodiac and Maotai,How to apply the changing pattern of drawing to the packing box
Research: Create a new moutai twelve zodiac wine, after thinking about how the twelve zodiac, make the grand scene. Illustrator is a kind of test, through a variety of ways to try, the final formation of the current style of illustration. Packaging box is the principle that changes a design from an Angle, let a person have a kind of immersive feeling. The design adopts a novel approach and combines the Chinese zodiac, traditional culture and aesthetics. The legend of making wine with twelve Chinese zodiac animals and gods set off the unprecedented grand banquet in maotai town.
Inspiration: Pull the changing fun card to awaken the memory of childhood, change the new Maotai Town 12 zodiac signs and fairies in tasting wine, creating a feast belonging to our younger generation. Different morphological characteristics represent Chinese women's Ode to Joy together
Project Duration: The project started in shenzhen in October 2019 and was completed in shenzhen in February 2020.
Operation Flow: Skillfully use the concept of changing patterns, fully embodies the vivid picture, let people have a kind of impulse to try. Elaborate drawing of the twelve zodiac patterns, a heavenly feast, people linger.
Team Members: Designer：Yu Kai Liu
illustrator：Cheng Tian Sheng
Art Director:Su Yong
Dsign Directo:Li Yu Chun