Debes Intervenir Kiitikio cha Usalama by Eduardo Walles is a highly esteemed winner of the very prestigious 2020 Tuzo ya Chuma ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
ChumaMchoro· 2020
Debes Intervenir Kiitikio cha Usalama
Client: tApp
Tuzo ya Chuma ya A' Design Award Winner in Mchoro Category
Verified Award Winner
Verify Award Status for #101449The Design
About Debes Intervenir Kiitikio cha Usalama
Debes Intervenir ni kampeni ya mabango ya usalama mahali pa kazi iliyoundwa kwa ajili ya kiwanda cha viwandani. Mabango hayo yanaonyesha matumizi sahihi na yasiyo sahihi ya zana na vifaa. Kila tukio linalenga wakati muhimu kabla tu ya ajali kutokea. Mtindo wa katuni umetumika kujenga uhusiano wa kirafiki na wazi na wafanyakazi. Mhusika wa kikatuni anaongoza wafanyakazi katika kila ujumbe. Kazi ya sanaa ilichorwa kwa kutumia zana za uonyeshaji wa vekta ili kudumisha mstari wa asili na uliolegea, kisha ikapakwa rangi na kupangwa kwa kutumia programu ya kuhariri picha. Kila bango limechapishwa kwenye styrene na lina kipimo cha milimita 900 kwa 600.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Debes Intervenir Kiitikio cha Usalama ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Debes Intervenir Kiitikio cha Usalama inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Debes Intervenir Kiitikio cha Usalama inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond. - Dimensions & Packaging
- Styrene 900 mm X 600 mm. Depth. 50
- Tags
- Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
- Production Technology
- For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
- Design Challenge
- tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
- Research
- For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
- Inspiration
- The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace. - Project Duration
- The project started in September 2016 and finished in November 2016 in CDMX.
- Operation Flow
- The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
- Patents
- None, everything was created form scratch.
- Team Members
- Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles - Image Credits
- None, everything was created form scratch.
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