SberBank Online Primary Function: Programu ya Benki ya Kiganjani by SberBank Online Design Team is a highly esteemed winner of the very prestigious 2021 Tuzo ya Fedha ya A' Design Award in Usanifu wa Teknolojia ya Simu, Programu na Programu Competition Category.
FedhaSimu· 2021
SberBank Online Primary Function: Programu ya Benki ya Kiganjani
by SberBank Online Design Team
Client: Sberbank
Tuzo ya Fedha ya A' Design Award Winner in Simu Category
Verified Award Winner
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About SberBank Online Primary Function: Programu ya Benki ya Kiganjani
Book Text: SberBank Online ni programu ya benki ya kiganjani iliyotengenezwa kwa ajili ya benki kubwa ya Urusi. Karibu bidhaa zote za benki hii zinapatikana mtandaoni kupitia programu hii. Huduma za kawaida za kibenki zimeunganishwa na vipengele vya mtindo wa maisha kama vile mazungumzo, hadithi na katalogi. Postikadi za rangi na vibandiko vinaweza kuongezwa kwenye uhamishaji wa fedha ili kuufanya uwe wa kibinafsi zaidi. Muamala unapochukua muda mrefu, skrini yenye uhuishaji huonyeshwa badala ya ukurasa tupu wa upakiaji. Skrini kuu na ile ya kukaribisha zinabinafsishwa kulingana na eneo na wakati wa siku.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
SberBank Online Primary Function: Programu ya Benki ya Kiganjani ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. SberBank Online Primary Function: Programu ya Benki ya Kiganjani inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. SberBank Online Primary Function: Programu ya Benki ya Kiganjani ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
- Dimensions & Packaging
- Above iOS 10.0 / Above Android 10.0
- Tags
- Digital Banking, Personalization, Emotional Design, app.
- Production Technology
- Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
- Design Challenge
- One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
- Research
- The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
- Inspiration
- SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
- Project Duration
- In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
- Operation Flow
- There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.
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