Wolffstrunk Kazi Kuu: Utambulisho wa Kampuni by Karen Cuthbert

Wolffstrunk Kazi Kuu: Utambulisho wa Kampuni by Karen Cuthbert is a highly esteemed winner of the very prestigious 2021 Tuzo ya Fedha ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.

FedhaMchoro· 2021

Wolffstrunk Kazi Kuu: Utambulisho wa Kampuni

by Karen Cuthbert

Client: Gerhard Wolff – Wolffstrunk

Tuzo ya Fedha ya A' Design Award Winner in Mchoro Category

39,383

Verified Award Winner

Verify Award Status for #103697

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wolffstrunk Kazi Kuu: Utambulisho wa Kampuni

Wolffstrunk ni utambulisho wa kampuni ulioundwa kwa ajili ya chapa ya schnapps ya matunda na liqueurs za matunda zinazozalishwa katika kiwanda cha binafsi cha kunereza. Upunguzaji wa kigrafiki na usahihi ndio unaobainisha utambulisho wa kuonekana. Mchoro uliorahisishwa wa mbwa mwitu unatumika kama alama ya usanifu ya mfumo wa usanifu wa kampuni, na umbo lililopambwa la tone linaongezwa kwenye mchoro huo. Kichwa kinachoweza kusonga kinaipa alama tabia ya kuchekesha na kuruhusu miundo inayobadilika. Mfumo huu unajumuisha alama ya mchanganyiko, nyaraka za biashara, lebo za chupa, mabango, postkadi, kitabu cha chapa na uhuishaji mfupi wa tovuti.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Wolffstrunk Kazi Kuu: Utambulisho wa Kampuni ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Wolffstrunk Kazi Kuu: Utambulisho wa Kampuni inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Wolffstrunk Kazi Kuu: Utambulisho wa Kampuni ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
Dimensions & Packaging: Brandbook: 128 mm x 175 mm, 132 pages
Tags: Corporate Identity, Corporate Design, Brand Design, Logo Design
Production Technology: The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
Design Challenge: The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of conﬁdent humour and allows a dynamic design of all variations of advertising material.
Research: The graphically reduced ﬁgure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the ﬁgure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simpliﬁed use of forms.
Inspiration: Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
Project Duration: The project was my bachelor thesis and took about 4 month time.
Operation Flow: The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
Patents: Copyrights belong to Karen Cuthbert, 2020
Team Members: Karen Cuthbert
Image Credits: #1-#5 Karen Cuthbert, 2020