Utobeera Kifungashio cha Bia ya Matunda by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 Tuzo ya Chuma ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ChumaUfungashaji· 2020
Utobeera Kifungashio cha Bia ya Matunda
by Jansword Zhu
Client: Jansword zhu
Tuzo ya Chuma ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #102296The Design
About Utobeera Kifungashio cha Bia ya Matunda
Utobeera ni muundo wa kifungashio kwa ajili ya bia ya matunda. Jina Utobeera lilipata msukumo kutoka neno Utopia, na linaakisi thamani za chapa hii za usawa, haki za binadamu, utofauti, upekee na upendo. Watu wanne mashuhuri kutoka historia ya sanaa wamewasilishwa upya kwa mtindo wa uchoraji wa kisaikodeliki: mwanamume mwenye kofia wa Rene Magritte, msichana aliyevaa vazi la Kichina, Bacchus, mungu wa divai, na mungu wa Kichina wa maisha marefu. Kila tunda katika kazi za sanaa za asili limebadilishwa na taswira ya tunda la kidijitali. Muundo huu unarejelea utamaduni wa cyberpunk na unatumia rangi za Pantone pamoja na mbinu ya kubandika foili.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Utobeera Kifungashio cha Bia ya Matunda ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Utobeera Kifungashio cha Bia ya Matunda inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Utobeera Kifungashio cha Bia ya Matunda inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
- Dimensions & Packaging
- 50mm*50mm*210mm
- Tags
- Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
- Production Technology
- Pantone color used, foiled press
- Design Challenge
- Concept of the illustration
- Research
- The trend research of Youngers.
- Inspiration
- The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
- Project Duration
- The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
- Operation Flow
- The key frame proceeding illustrations.
- Patents
- Copyrights belong to Utobeera and Jansword zhu.
- Team Members
- Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang
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