Dhahabu Ufungashaji · 2020
Tucher AEcht Nuernberger Kellerbier Ubunifu Wa Ufungaji Wa Bia Ya Bavaria
- Tuzo ya Dhahabu ya A' Design Award 2020 in Ufungashaji
- CLIENT: Bloom GmbH Nürnberg
- Estimated Number of Design Views: 57,604
- Verification code 71340BF21E · Verify this award
Colors
About Tucher AEcht Nuernberger Kellerbier Ubunifu Wa Ufungaji Wa Bia Ya Bavaria
Katika nyakati za zamani, bia za kienyeji zinaacha umri wao wa bia katika zaidi ya miaka 600 ya nyumba za kukatwa mwamba chini ya kasri la Nuremberg. Kuheshimu historia hii, ufungaji wa "AEcht Nuernberger Kellerbier" inachukua sura halisi nyuma kwa wakati. Lebo ya bia inaonyesha uchoraji wa mkono wa kasri iliyoketi juu ya miamba na pipa la mbao kwenye pishi, lililotengenezwa na fonti za aina ya mtindo wa mavuno. Lebo ya kuziba na chapa ya biashara ya kampuni hiyo "St Mauritius" na cork taji yenye rangi ya shaba huonyesha ufundi na uaminifu.
About the Tuzo ya Dhahabu ya A' Design Award
Tucher AEcht Nuernberger Kellerbier Ubunifu Wa Ufungaji Wa Bia Ya Bavaria ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Tucher AEcht Nuernberger Kellerbier Ubunifu Wa Ufungaji Wa Bia Ya Bavaria inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Tucher AEcht Nuernberger Kellerbier Ubunifu Wa Ufungaji Wa Bia Ya Bavaria huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Press Kit
- Unique Properties
- In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust. - Dimensions & Packaging
- 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.
Outside body diameter: 65 mm
Height: 260 mm - Tags
- packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
- Design Challenge
- Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
- Inspiration
- The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria. - Patents
- Tucher Bräu GmbH und Co. KG
- Image Credits
- Bloom GmbH Nürnberg
