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Sierra Cantabria Lebo ya Divai by Estudio Maba

Sierra Cantabria Lebo ya Divai by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.


FedhaUfungashaji· 2020

Sierra Cantabria Lebo ya Divai

by Estudio Maba

Client: Bodegas y viñedos Sierra Cantabria

Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category

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Colors

The Design

About Sierra Cantabria Lebo ya Divai

Sierra Cantabria ni muundo wa lebo kwa familia ya divai zinazozalishwa na kiwanda cha jadi cha divai cha Kihispania. Anuwai ni pana, kwa hivyo lebo hushiriki lugha moja ya kuona huku zikidumisha tofauti ndogo kati ya chupa. Alama za kiheraldiki zilizotumiwa na familia kwa miaka 150 zimeunganishwa na uongozi wazi wa vipengele vya kityopografia. Mfumo huu unaunda michanganyiko 53 ya lebo kwa chupa za Bordeaux na Burgundy. Kila lebo huchapishwa kwenye karatasi ya pamba yenye msisitizo wa juu, kupiga chapa na michoro ya vanishi. Nia ni anuwai ya kitamaduni na yenye kujieleza pamoja na taswira thabiti ya chapa.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Sierra Cantabria Lebo ya Divai ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Sierra Cantabria Lebo ya Divai inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Sierra Cantabria Lebo ya Divai ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Sierra Cantabria is an extensive family of wines from one of the most traditional wineries in Spain. The different variants that it has give rise to a very large family, whose branding is worked as a whole, but also retaining subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness.
Dimensions & Packaging
Bordeaux and Burgundy Bottles
Tags
Wine, design, bottle, label, brand
Production Technology
Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge
The exercise on all bottle variants, starting from a few elements has been the most complex part of the project, to maintain consistency in the whole and also the point of differentiation between the range.
Research
A joint work between the management of the company, winemakers of great tradition and the creative team to achieve the most appropriate tone that the brand represents in a powerful and consistent way.
Inspiration
The heraldic symbols of the family that have accompanied the brand for 150 years and a rigorous wine tradition give rise to a classic label but full of content and nuances. The brand must be perceived emphatically, monopolizing the label full of typographic contrasts.
Project Duration
January to September 2019
Operation Flow
The most interesting part of the project is that the family gives a total of 53 combinations of labels, which, together with a series of elements, highlight the brand image in a strong and nuanced way. A renovated classic and full of exquisiteness.
Patents
Bodegas y Viñedos Sierra Cantabria
Team Members
Strategy Direction: Beatriz Suarez
Creative direction and design: Miguel angel del Baño
Image Credits
Estudio Maba

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