BlackDrop Kitambulisho Cha Chapa by Aleks Brand is a highly esteemed winner of the very prestigious 2020 Tuzo ya Fedha ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.

FedhaMchoro· 2020

BlackDrop Kitambulisho Cha Chapa

by Aleks Brand

Client: Aleks Brand

Tuzo ya Fedha ya A' Design Award Winner in Mchoro Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About BlackDrop Kitambulisho Cha Chapa

Huu ni Mkakati wa Brand ya kibinafsi na Mradi wa kitambulisho. BlackDrop ni mlolongo wa maduka na chapa ambayo inauza na kusambaza kahawa. BlackDrop ni mradi wa kibinafsi uliyoundwa hapo awali kuweka sauti na mwelekeo wa ubunifu wa biashara ya ubunifu ya kibinafsi. Kitambulisho hiki cha Brand kimeundwa kwa kusudi la kuweka Aleks kama mshauri wa bidhaa anayeaminika katika jamii ya anza. BlackDrop inasimama kwa chapa ya ujanja, ya kisasa, ya uwazi ambayo inakusudia kuwa chapa isiyo na wakati, inayoweza kutambulika, inayoongoza kwa tasnia.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

BlackDrop Kitambulisho Cha Chapa ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. BlackDrop Kitambulisho Cha Chapa inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. BlackDrop Kitambulisho Cha Chapa ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a personal Brand Strategy and Identity Project.
BlackDrop is a chain of stores and brand that sells and distributes coffee.
Tags: coffee, tech, startup, black, simple logo
Production Technology: Adobe Creative Suite
Design Challenge: Figuring out a way to match coffee feel and look with tech feel and look was the biggest challenge considering that each has very different attributes from the other. To communicate successfully with coffee lovers and catch their attention, but to position BlackDrop as a tech brand at the same time was the ultimate goal.
Research: The research objective was to find as many coffee brands as possible that are doing something that is totally unexpected. The focus was on a startup industry and creative communities. The goal was to find out what makes coffee brand appealing to startup founders and teams.
Inspiration: BlackDrop is a personal project initially developed to set the tone and creative direction for my personal freelance creative business. I've created this Brand Identity to position myself as a trusted brand consultant in the startup community. BlackDrop stands for slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.
Project Duration: 1 month, Belgrade
Operation Flow: BlackDrop brand identity is designed in a way to provoke the audience and put a smile on their face, just for a moment. It is a success if potential customers after seeing it think of it as a brand of a great quality and thoughtful team behind it.
Team Members: Aleks Brand