Grundig Serenity Mtengenezaji Wa Chai by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 Tuzo ya Fedha ya A' Design Award in Usanifu wa Vifaa vya Nyumbani Competition Category.
FedhaKifaa cha Nyumbani· 2020
Grundig Serenity Mtengenezaji Wa Chai
Client: Arçelik A.Ş
Tuzo ya Fedha ya A' Design Award Winner in Kifaa cha Nyumbani Category
Verified Award Winner
Verify Award Status for #102932The Design
About Grundig Serenity Mtengenezaji Wa Chai
Uaminifu ni mtengenezaji wa chai wa kisasa ambayo huzingatia uzoefu wa furaha wa watumiaji. Mradi huo unazingatia sana vitu vya urembo na uzoefu wa watumiaji kwani lengo kuu linaonyesha bidhaa kuwa tofauti na bidhaa zilizopo. Doko la mtengenezaji wa chai ni ndogo kuliko mwili ambao unaruhusu bidhaa kutazama juu ya ardhi ambayo huleta kitambulisho cha kipekee. Kidogo mwili uliogeuzwa pamoja na nyuso zenye vipande pia inasaidia utambulisho wa kipekee wa bidhaa.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Grundig Serenity Mtengenezaji Wa Chai ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Grundig Serenity Mtengenezaji Wa Chai inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Grundig Serenity Mtengenezaji Wa Chai ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Serenity is a contemporary tea maker that focuses on joyful user-experience. The project mostly focuses on aesthetic elements and user experience as the main aim suggests product to be different from the existing products. The dock of the tea maker is smaller than the body which allows product to look over the ground that brings unique identity. Slightly curved body combined with sliced surfaces also supports the unique identity of the product.
- Dimensions & Packaging
- 173mm(max.) x 250mm(max.) x 260mm
- Tags
- Tea Maker, Contemporary, Minimal, Simple, Home Appliances, Grundig
- Production Technology
- • Body: Polypropylene(PP) / Injection Moulding
• Handle, lid and dock: Xenoy (PBT+PC) / Injection Moulding - Design Challenge
- Finding the unique and simple form for the product was the most challenging but at the same time most joyful part for me. I had to make too many sketch models and mock-ups to refine the design language to make it as simple as possible.
- Research
- The project was mostly focused on aesthetic elements and user-experience. The research was focused on user-experience, working principles for tea makers, components but mostly it was sketch modeling. I needed to make lots of sketches to find the most simple and unique form solutions. Literature reviews about user-experience made in detail to be able to apply good solutions regarding consumers. I had to make lots of conversations with engineers that allowed me to design the product considering production and electronics. Also focus groups made supported with interface mock-ups to get feedback from tea maker users.
- Inspiration
- The inspiration of the project comes from retro/futuristic style combined with Scandinavian simplicity. I aimed to design an aesthetically noticeable product combined with joyful user-experience.
- Project Duration
- The project started in January 2019 and finished in May 2019. The project is an internship project that took place when working for Arçelik Group in Istanbul/Turkey.
- Operation Flow
- The lower section is for boiling water it stands on the dock which connects to power. Upper section is for tea. The interaction point of the product is the lower handle. Led dots on the handle gives feedback to the user about the operation.
- Patents
- Copyrights belong to Arçelik A.Ş, 2019
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