Woonwaard Utambulisho wa Kampuni by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2021 Tuzo ya Dhahabu ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
DhahabuMchoro· 2021
Woonwaard Utambulisho wa Kampuni
Client: REBRANDT® — Dutch Masters in Rebranding
Tuzo ya Dhahabu ya A' Design Award Winner in Mchoro Category
Verified Award Winner
Verify Award Status for #103738The Design
About Woonwaard Utambulisho wa Kampuni
Woonwaard ni utambulisho wa kampuni ulioundwa kwa ajili ya mojawapo ya vyama vikubwa vya makazi nchini Uholanzi. Utambulisho huu ni wa kisasa lakini wenye uzito, na unawasilisha utulivu na amani. Muundo huu unawakilisha utofauti wa wapangaji na vipengele chanya vya kukodisha. Kila matumizi hupewa seti ya kipekee ya miduara, iliyochukuliwa kutoka kwa muundo wa msingi wa zaidi ya miduara 250 katika mipangilio na rangi tofauti. Vyombo vya habari vilivyochapishwa vinatumia karatasi iliyothibitishwa na FSC yenye rangi sita za Pantone pamoja na nyeusi. Matumizi ya kidijitali yanapunguza matumizi ya karatasi.
The Recognition
About the Tuzo ya Dhahabu ya A' Design Award
Woonwaard Utambulisho wa Kampuni ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Woonwaard Utambulisho wa Kampuni inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Woonwaard Utambulisho wa Kampuni huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.
- Dimensions & Packaging
- Each application in the identity is given a unique set of circles. Made possible by a balanced basic design with more than 250 circles in different compositions and colors, the media are printed on FSC HVO paper in 6 Pantone colors plus Black.
- Tags
- rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency
- Production Technology
- It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.
- Design Challenge
- The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.
- Research
- The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.
- Inspiration
- Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.
- Project Duration
- 3-4 Months region Amsterdam, The Netherlands
- Operation Flow
- DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl
- Team Members
- Designer | Design and Brand Architecture: Ruud Winder - www.linkedin.com/in/ruudwinder
Brand Storyteller - Corporate Story of Woonwaard: Vincent Jeitler – www.linkedin.com/in/vincentjeitler
Brand Stylist - Brand-Identification-Program + Styling: Nikkie Wester
Junior Designer - Graphic Design: Simone Winder
Animator - Animation and Graphics: Peter Puntman
Client: Woonwaard - Anniek van Belle, Nina Beute - Image Credits
- All rights REBRANDT®
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