Plaza del Sol Ufungaji wa Vitafunio by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ShabaUfungashaji· 2020
Plaza del Sol Ufungaji wa Vitafunio
by Estudio Maba
Client: Plaza del Sol
Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #104257The Design
About Plaza del Sol Ufungaji wa Vitafunio
Plaza del Sol ni muundo wa ufungaji kwa ajili ya mifuko ya krisps. Michoro hiyo inatokana na maumbo ya kitamaduni na vitu vya ukumbusho vinavyopatikana katika miji ya kitalii ya Uhispania, na marejeleo haya yanawasilishwa kwa namna ya kisasa yenye ucheshi. Kila mfuko wa flow pack unasimulia hadithi fupi iliyoundwa kutokana na vitu vya ukumbusho, kwa lengo la kumfanya mnunuzi atabasamu. Picha hizo zimetengenezwa kupitia upigaji picha wa vitu tuli vilivyopangwa katika seti, na mifuko hiyo inazalishwa kwa njia ya uchapishaji wa flexografia. Kila mfuko una vipimo vya milimita 195 kwa 320.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Plaza del Sol Ufungaji wa Vitafunio ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Plaza del Sol Ufungaji wa Vitafunio inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Plaza del Sol Ufungaji wa Vitafunio hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
- Dimensions & Packaging
- 195mm x 320mm
- Tags
- Packaging, design, folk, snacks, crisp, set, photography, humor
- Production Technology
- Still life photography in set for composition of the images. Flexographic printing.
- Design Challenge
- Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
- Research
- The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
- Inspiration
- The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
- Project Duration
- Murcia, Spain, May 2019 to February 2020
- Operation Flow
- These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
- Patents
- Plaza del Sol
- Team Members
- Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial - Image Credits
- Estudio Maba
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