Statice Muundo Wa Utambulisho Wa Kuona Wa Chapa Tuli by Jia Cheng is a highly esteemed winner of the very prestigious 2021 Tuzo ya Shaba ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
ShabaMchoro· 2021
Statice Muundo Wa Utambulisho Wa Kuona Wa Chapa Tuli
by Jia Cheng
Client: Statice GmbH
Tuzo ya Shaba ya A' Design Award Winner in Mchoro Category
Verified Award Winner
Verify Award Status for #105916The Design
About Statice Muundo Wa Utambulisho Wa Kuona Wa Chapa Tuli
Statice ni kampuni yenye makao yake makuu mjini Berlin inayotoa suluhisho la kutokutambulisha data kwa ajili ya ukuzaji wa teknolojia zinazotii ufaragha. Katika mradi huu, muundo thabiti na rangi angavu ziliwasilisha mfumo wa kuvutia wa utambulisho. Ugeuzaji wa D(data asilia hadi data ya siniti) hujumuisha jina la chapa S, ambalo husababisha vipengele muhimu na vya kipekee vya kuona. Rangi zinazovutia macho sio tu kutoka kwa statice(Lavender za Bahari) pia rangi huakisi moja kwa moja utambulisho wa chapa na kujenga uaminifu, kuangazia zaidi picha ya chapa.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Statice Muundo Wa Utambulisho Wa Kuona Wa Chapa Tuli ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Statice Muundo Wa Utambulisho Wa Kuona Wa Chapa Tuli inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Statice Muundo Wa Utambulisho Wa Kuona Wa Chapa Tuli hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo is an overall and systematic visual symbol instead of a simple logo.dynamic and innovative visual language to well communicate the brand concept. The simple and modern graphic design further clarifies and enhances brand identity.
- Dimensions & Packaging
- The logo is built on the golden section design. Brand fonts have been adjusted in line with the graphic design based on Sofia Pro. Poppins was chosen as the main typeface as it is a very modern and simple font.
- Tags
- Branding, Dynamic Logo, Visual Identity, Corporate Identity, Brand Communication
- Production Technology
- The vivid colors of Statice brand are used to provide a strong yet simple design. Gradient, hot stamping and silver printing process make the brand design well transmitted in the different materials.
- Design Challenge
- Today, privacy is increasingly valued, and presenting privacy protection in the visual language is full of challenges. Not only that, to find the appropriate design language to reflect the connotation of the industry and brand also the challenges to face.
- Research
- Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. We carried out preliminary work through market research, similar brand research, questionnaires and workshops
- Inspiration
- Statice is a privacy-preserving software company based in Berlin. Dynamic design and vivid colors communicated an impressive visual identity system. The conversion of the two "D' (original data to synthetic data) constitutes the brand name "S", which brings a powerful and unique visual feature.
- Project Duration
- The project started in August 2019 in Berlin, Germany, and finished in January 2020 in Hamburg, Germany.
- Operation Flow
- It creates a unique visual experience, where it also communicates people to brand concept and story through a modern yet simple corporate identity.
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