Oulevi Packaging Design Ufungaji wa Bia by Zhangyong Hou

Oulevi Packaging Design Ufungaji wa Bia by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 Tuzo ya Chuma ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

ChumaUfungashaji· 2021

Oulevi Packaging Design Ufungaji wa Bia

by Zhangyong Hou

Client: Oulevi

Tuzo ya Chuma ya A' Design Award Winner in Ufungashaji Category

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Colors

The Design

About Oulevi Packaging Design Ufungaji wa Bia

Oulevi ni muundo wa ufungaji wa bia ya mfereji (draft beer). Chombo hicho ni mkebe wa chuma cha pua (stainless steel) chenye ujazo halisi wa lita moja na kipimo cha ubapa wa maendeleo cha urefu wa milimita 274 na kimo cha milimita 193. Mchoro uliochapishwa unaunda muundo wa nje wa glasi ya bia. Michoro hiyo inaonyesha asili ya malighafi zinazotumika, ambazo ni shayiri kutoka Australia, hamira kutoka kaskazini ya Ulaya, na hopu kutoka Amerika Kaskazini. Alama ya glasi husaidia walaji kuutambua chapa hiyo kwa mbali. Lengo la muundo huu ni kuwasilisha hadithi ya bidhaa kwa uwazi kwenye rafu.

The Recognition

About the Tuzo ya Chuma ya A' Design Award

Oulevi Packaging Design Ufungaji wa Bia ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Oulevi Packaging Design Ufungaji wa Bia inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Oulevi Packaging Design Ufungaji wa Bia inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions & Packaging: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Tags: Beer packaging, illustration, beer logo design
Production Technology: Stainless steel can
Design Challenge: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Research: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Duration: It took a month,
Location: Dalian, China
Team Members: Zhangyong Hou