Mi Transformers Optimus Prime Packaging Kifungashio cha Mchezo wa Vitofali vya Ujenzi by Yang Zhang is a highly esteemed winner of the very prestigious 2021 Tuzo ya Chuma ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ChumaUfungashaji· 2021
Mi Transformers Optimus Prime Packaging Kifungashio cha Mchezo wa Vitofali vya Ujenzi
by Yang Zhang
Client: Beijing AIQI Technology Co., Ltd.
Tuzo ya Chuma ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #106372The Design
About Mi Transformers Optimus Prime Packaging Kifungashio cha Mchezo wa Vitofali vya Ujenzi
Kifungashio cha Mi Transformers Optimus Prime ni kifungashio cha karatasi kilichoundwa kwa ajili ya mchezo wa vitofali vya ujenzi. Sehemu ya mbele ya sanduku inaonyesha bidhaa iliyokusanywa, hivyo umbo na sehemu zinazoweza kusogezwa zinaonekana wazi kwa wanunuzi. Mtindo rahisi na mchanganyiko wa rangi unaakisi tabia ya mchezo huo. Kazi za maonyesho na ufungashaji zimeunganishwa katika muundo mmoja. Kifuniko cha juu kinafunguka na kuonyesha mifuko ya vitofali iliyopangwa kwa tabaka. Sanduku la chini linafunguka kwa pande mbili na kuunda masanduku tofauti ya kuhifadhi. Vipande vinaweza kupangwa kulingana na aina, na sanduku linaweza kutumika tena kwa uhifadhi wa kila siku.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Mi Transformers Optimus Prime Packaging Kifungashio cha Mchezo wa Vitofali vya Ujenzi ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Mi Transformers Optimus Prime Packaging Kifungashio cha Mchezo wa Vitofali vya Ujenzi inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Mi Transformers Optimus Prime Packaging Kifungashio cha Mchezo wa Vitofali vya Ujenzi inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
- Dimensions & Packaging
- 413x328x90mm
- Tags
- Building block toys, Transformers, Optimus Prime, Toy bricks,
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
- Research
- In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
- Inspiration
- The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
- Project Duration
- The project started in December 2019 and finished in February 2020 in Beijing, China
- Operation Flow
- Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
- Team Members
- Beijing AIQI Technology Co., Ltd.
- Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
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