Birds and Coffee Ufungaji by Kristina Pacesaite

Birds and Coffee Ufungaji by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2021 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

FedhaUfungashaji· 2021

Birds and Coffee Ufungaji

by Kristina Pacesaite

Client: Kavos gurmanai

Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category

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Verified Award Winner

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Colors

The Design

About Birds and Coffee Ufungaji

Kila bidhaa inastahili ufungaji sahihi. Kwa kutengeneza kifungashio hiki, mbunifu alisaidia kampuni iliyofanikiwa ya kuchoma kahawa kufikia watu wapya wanaothamini kahawa yenye ubora wa juu na kujali asili yake' Kwa kutoa mwonekano mpya wa kifungashio, mbunifu alikuwa akijaribu kuongeza thamani ya kahawa iliyotengenezwa kwa mikono inayotoka karibu kila bara. Uamuzi wa kutumia vielelezo vya ndege wa kila nchi ulitokana na asili yao ya kifahari na pia hisia zilizoundwa kwa mikono wanazotoa kwa bidhaa ya mwisho. Karatasi ya krafti na rangi ya hudhurungi ya vielelezo pia hutumikia kusudi sawa.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Birds and Coffee Ufungaji ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Birds and Coffee Ufungaji inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Birds and Coffee Ufungaji ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Dimensions & Packaging: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Tags: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Production Technology: Digital printing on kraft paper
Design Challenge: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Research: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspiration: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Project Duration: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Operation Flow: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Team Members: Kristina Pacesaite