Nirvana Brand Kitambulisho cha Kampuni by Viana Patricio Barbosa Neto is a highly esteemed winner of the very prestigious 2021 Tuzo ya Chuma ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
ChumaMchoro· 2021
Nirvana Brand Kitambulisho cha Kampuni
by Viana Patricio Barbosa Neto
Client: Viana Patricio
Tuzo ya Chuma ya A' Design Award Winner in Mchoro Category
Verified Award Winner
Verify Award Status for #106621The Design
About Nirvana Brand Kitambulisho cha Kampuni
Nirvana ni kitambulisho cha kampuni kilichoundwa kwa ajili ya nafasi ya kutafakari na matibabu kamili (holistic therapies). Muundo huu unatokana na maumbo rahisi ya kijiometri yaliyopangwa kwenye mfumo wa gridi ili kudumisha usawa na mizani. Nembo hii inachanganya alama ya infiniti (infinity symbol), ua la lotus, na mkao wa kutafakari. Rangi nyekundu ya mvinyo inarejelea mavazi ya Kibudha, na rangi ya njano inarejelea mapambo yanayotumika katika nyumba za watawa. Kitambulisho hiki kilichorwa kama sanaa ya vekta (vector artwork), hivyo nembo inaweza kupunguzwa au kukuzwa bila kupoteza maelezo, na kutumika kwenye vyombo vya uchapishaji na dijitali.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Nirvana Brand Kitambulisho cha Kampuni ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Nirvana Brand Kitambulisho cha Kampuni inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Nirvana Brand Kitambulisho cha Kampuni inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This identity and brand project was developed here in Brazil for a space for meditation and holistic therapies. It is distinguished by the simplicity of geometric shapes, which together bring elements that represent the proposal of balance and self-knowledge. The infinity symbols, the lotus flower and the meditative position were used as a reference for the composition of the logo. The color of the wine comes from the Buddhist garments and the yellow color of the ornaments used in the monasteries.
- Dimensions & Packaging
- The product was designed using a vector drawing software. The logo can be scaled to different sizes without losing the quality of the compositions. The client received the files in order to be able to use them for printing in CMYK, as well as, for web in RGB mode.
- Tags
- Identity, Branding, Meditation, Packaging, Logo, Budism, Logo Design, Ayurveda,
- Production Technology
- In this composition we used simple geometrical shapes and applied a grid system to adjust the symmetry. The composition process itself was simple, the conceptual part that was explored looking for a clean, functional and organic symbology. We used a vector editing software for the creation process.
- Design Challenge
- One of the biggest difficulties to create this brand was trying to produce something original, but, at the same time its composition could not be too complex.
In this project we seeked to absorb the sense of identity of the brand. We worked hard to overcome the barriers of the creative process which sometimes can be exhausting, as it requires constant reconstruction and several attempts, tests and more tests for a remarkable result. - Research
- In the development of this brand project, extensive research was carried out on elements and symbols linked to meditation, Buddhism and Auyrveda culture. After these studies, symbols and colors were identified to be used in the composition of the logo and identity. Much of the creation time was spent exploring geometric shapes with the use of a grid system, aiming at the symmetry and harmony of the brand.
- Inspiration
- The referential symbology seeks to bring the representativeness of the Nirvana brand project through the infinity symbol, which seeks continuity, and through the meditative position symbol which brings the sense of balance. After obtaining the initial result with the first symbol, we tried to create a more organic shape that would bring a balance conetcion as a group, just as it is a large part of the Nirvana project, which is also collective.
- Project Duration
- The project started in April 2020 and finished in June 2020 in Brazil.
- Operation Flow
- Because it was designed using a vector editing software, the possibilities are limitless in terms of use and ease. Thus, the created brand can be used in different types of media, materials and objects. It is an identity that is easy to apply because it has proportion and balance. It can be reduced, expanded and applied without losing information.
- Image Credits
- Pexels
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