SciFest Los Angeles Mfumo wa Utambulisho wa Tamasha by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 Tuzo ya Chuma ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
ChumaMchoro· 2021
SciFest Los Angeles Mfumo wa Utambulisho wa Tamasha
Client: Art Center College of Design
Tuzo ya Chuma ya A' Design Award Winner in Mchoro Category
Verified Award Winner
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About SciFest Los Angeles Mfumo wa Utambulisho wa Tamasha
SciFest Los Angeles ni mfumo wa utambulisho wa tamasha ulioundwa kwa ajili ya tamasha la kubuni la siku nane linalojitolea kwa filamu za kisayansi (science fiction). Programu hii inakusanya filamu maarufu za kisayansi kutoka mwaka 1970 hadi 2017, ikijumuisha aina ndogo kama vile vitendo, michoro-hai (animation), na fumbo. Fonti yenye vipimo vingi, iliyochochewa na taswira za dimensheni nne, hutumika kama lugha kuu ya kuona katika matumizi yote. Mabango yanafanya kazi na uhalisia uliodhabitiwa (augmented reality), hivyo watazamaji wanaweza kuchunguza kina chake. Miundo ya programu na tovuti hutumia michoro ya pande tatu yenye mwendo.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
SciFest Los Angeles Mfumo wa Utambulisho wa Tamasha ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. SciFest Los Angeles Mfumo wa Utambulisho wa Tamasha inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. SciFest Los Angeles Mfumo wa Utambulisho wa Tamasha inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
- Tags
- Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
- Production Technology
- Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
- Design Challenge
- To re-design a pre-existing event and create holistic design experience through branding.
- Research
- Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
- Inspiration
- Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
- Project Duration
- The project started in December 2017 but finished in December 2019 in Pasadena.
- Operation Flow
- All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.
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