Muundo Harlem Advocacy Mfululizo wa Mabango na Jiaqi Song ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
ShabaMchoro· 2021
Harlem Advocacy Mfululizo wa Mabango
na Jiaqi Song
Mteja: Bandujo Advertising Design
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #107915Muundo
Kuhusu Harlem Advocacy Mfululizo wa Mabango
Utetezi wa Harlem ni mfululizo wa mabango ya kampeni ya matangazo yaliyoundwa kwa ajili ya programu ya utetezi wa afya ya umma inayofanya kazi Harlem, Jiji la New York. Mabango haya yanachanganya alama ya chapa pamoja na ikoni zilizochorwa, na kila ikoni inawakilisha huduma moja, kama vile msaada wa kimatibabu, kijamii, kielimu au unaohusiana na ajira. Bango moja kuu linaonyesha ikoni zote pamoja. Kwa ajili ya usambazaji kwa umma, mfululizo huu umegawanywa katika mabango binafsi, kila moja likionyesha ikoni moja kwa ukubwa mkubwa. Mtindo wa kuona unaathiriwa na sanaa ya pop, ili huduma hizo ziweze kutambuliwa haraka na wakazi wa eneo hilo.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Harlem Advocacy Mfululizo wa Mabango ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Harlem Advocacy Mfululizo wa Mabango inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Harlem Advocacy Mfululizo wa Mabango hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
- Vipimo na Ufungashaji
- Digital Design and Illustrations, Printed poster size 24 x 30 inches.
- Lebo
- graphic design, poster, illustrations, social service, poster design
- Teknolojia ya Uzalishaji
- Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
- Changamoto ya Ubunifu
- The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
- Utafiti
- The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
- Msukumo
- The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
- Muda wa Mradi
- This project started in June 2017 in New York City and finished in September 2017 in New York City.
- Mtiririko wa Uendeshaji
- There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.
Imedhaminiwa
Gundua Zaidi ya Designers.org
Gundua bidhaa, huduma na fursa kutoka kwa washirika wetu wa matangazo.
Zaidi ya Kuchunguza
Miundo Inayohusiana
Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
