Branding Accademia of Perugia Mfumo Wa Chapa Na Kampeni by Paul Robb is a highly esteemed winner of the very prestigious 2021 Tuzo ya Fedha ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
FedhaMchoro· 2021
Branding Accademia of Perugia Mfumo Wa Chapa Na Kampeni
by Paul Robb
Client: Accademia Di Belle Art Perugia
Tuzo ya Fedha ya A' Design Award Winner in Mchoro Category
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The Design
About Branding Accademia of Perugia Mfumo Wa Chapa Na Kampeni
Chuo cha Elimu cha Perugia, kilihitaji utambulisho mpya wa kuona ili kuonyesha nia ya taasisi hiyo kusonga mbele kwa haraka. S&P ilifanya kazi na wafanyikazi na wanafunzi wa ABA ili kuhusisha idara na vipengele tofauti vya Chuo. Wabunifu' Changamoto ilikuwa kuunda utambulisho wa chapa ya kinetic na usanifu ambao pia ulitoa umoja kwa kozi moja. Waliunda mfumo wa utambulisho wenye nguvu, thabiti na chanya ambao unafanya kazi katika sanaa mbalimbali kuepuka kauli na kanuni za kawaida.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Branding Accademia of Perugia Mfumo Wa Chapa Na Kampeni ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Branding Accademia of Perugia Mfumo Wa Chapa Na Kampeni inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Branding Accademia of Perugia Mfumo Wa Chapa Na Kampeni ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
- Dimensions & Packaging
- Online and outdoor campaign
- Tags
- Type, Campaign, Art school
- Production Technology
- The material was both digital and print
- Design Challenge
- The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
- Research
- We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
- Inspiration
- A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
- Project Duration
- June-October, Perugia Italy
- Operation Flow
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Team Members
- Creative direction: Paul Robb
Animation and Type: Tommaso Calderini - Image Credits
- Paul Robb
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