Muundo Super Box Kifurushi na Musa Celik ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

ChumaUfungashaji· 2021

Super Box Kifurushi

na Musa Celik

Mteja: Divan

Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Ufungashaji

15,133

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #108627

Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Super Box Kifurushi

Super Box ni kifurushi cha kusafirisha chakula kilichobuniwa kwa ajili ya Mkahawa wa Divan nchini Uturuki. Maumbo mbalimbali ya masanduku husaidia kuandaa na kusafirisha maagizo kwa ufanisi. Zaidi ya hayo, wino wa thermochromic uliopo kwenye kifurushi unaweza kutoa taarifa kuhusu viwango vya joto la chakula. Kifurushi hiki kinaweza kutumika tena na ni rafiki wa mazingira kwa kuwa kimetengenezwa kwa kutumia malighafi zinazoweza kuoza, kama vile mchele.

Utambuzi

Kuhusu Tuzo ya Chuma ya A' Design Award

Super Box Kifurushi ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Super Box Kifurushi inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Super Box Kifurushi inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: The outer box differs from other designs with its asymmetrical shape which makes it easier for the Divan kitchen team to place and deliver the orders more efficiently. The designs differ visually for various food groups to prevent difficulties in the preparation of the orders.

Thermochromic ink which we have used in hot food packaging informs the consumer when the temperature decreases. The design makes it possible to enjoy a meal without the need of a table.
Vipimo na Ufungashaji: Pizza and Hot Food Box: 370 mm x 370 mm x 55 mm
Pide: 480 mm x 185 mm x 53 mm
Burger: 250 mm x 170 mm x 100 mm
Lebo: Food Box, Thermochromic Ink, Recyclable, Delivery, Pandemic
Teknolojia ya Uzalishaji: We designed the Super Box considering both customer satisfaction and Divan kitchen team.

Thanks to its modular structure, the hot lunch box can be utilized in various combinations. This makes it easier to prepare the orders.

All packaging and tools are produced from biodegradable materials. In this way, product packaging does not create waste in nature.

The special ink print used on the box emerges at temperatures below 40 degrees and informs the consumer when to warm the food.
Changamoto ya Ubunifu: Finding and printing the ink that changes color at our desired temperature was a critical challenge. We carried out various trials to make sure it works. Besides, being able to provide customer satisfaction during the lockdown days was not an easy task. But we received so many positive feedbacks from the customers that we can say we made it possible.
Utafiti: During the lockdown period, people needed a way to experience a pleasant meal in the safety of their homes. The food delivery options were in high demand. Since we want to reflect our client's vision in this design, we searched for the best quality, environmentally friendly materials. Moreover, we observed that perfect timing is crucial while making deliveries. So, we wanted to make sure that the orders are prepared easily. That's why we designed several boxes with different shapes. We also made a lot of tests to make sure the temperature ink works properly.
Msukumo: Divan is one of the leading restaurants and bakeries in Turkey. The customers define Divan with its excellent quality.

During the lockdown period in the coronavirus pandemic, we wanted to deliver the quality of a served meal in Divan Restaurant to customer homes.

Thanks to a new packaging design with sophisticated properties which reflects the brand’s vision, we made sure this quality reach the consumers during the quarantine period.
Muda wa Mradi: The project started in April 2020 and finished in June 2020 in Istanbul.
Mtiririko wa Uendeshaji: This package as a whole is created to deliver Divan experience to homes.

The package provides more reliable delivery. It is recycled and nature-friendly. Boxes additionally serve as a tray for hot meals. In this way, you can enjoy your meal without the need of a table. Thanks to the separators in the pizza packaging, your hands won't get greasy. The package informs you about the temperature of the product inside.

All these details provide you a pleasant meal in the comfort of your home.
Wanatimu: Creative Director: Musa Çelik
Designer: Musa Çelik
Haki za Picha: All images were taken by Musa Çelik.