X-Hale Muundo wa Kampeni by Yiwen Tu is a highly esteemed winner of the very prestigious 2021 Tuzo ya Shaba ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.

ShabaMchoro· 2021

X-Hale Muundo wa Kampeni

by Yiwen Tu

Client: The International Society for Performing and Visual Arts

Tuzo ya Shaba ya A' Design Award Winner in Mchoro Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About X-Hale Muundo wa Kampeni

X-Hale ni muundo wa kampeni ulioundwa kwa ajili ya maonyesho ya sanaa ya kimtandao. Kampeni hii inajumuisha nembo, mabango, bango kubwa (banner), trela na vipengele vya picha kwa ajili ya utangazaji wa moja kwa moja (live streaming). Kipengele kikuu cha kuona ni muundo wa herufi wa 2.5D. Rangi zenye mng'aro wa kimetameta hutumika kuashiria wepesi, mtiririko na fumbo. Vitu vingi, kama vile mabango ya mraba na kadi za nukuu, vimewekwa mchoro wa mwendo wa utulivu unaofanana na kupumua taratibu. Nyenzo hizi zimeandaliwa kwa ajili ya tovuti na mitandao ya kijamii katika miundo kadhaa tofauti. Kampeni hii inasaidia mazungumzo ya kimtandao kati ya wasanii na hadhira wakati wa janga la corona.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

X-Hale Muundo wa Kampeni ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. X-Hale Muundo wa Kampeni inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. X-Hale Muundo wa Kampeni hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oh, Not Gallery (a Beijing-based art institution specializing in the promotional art of public spaces) and ISPVA(The International Society for Performing and Visual Arts) present the first major virtual exhibition, X-Hale, with a series of live streaming conversations between artists and audience worldwide. This visual design project includes promotional materials like logo, posters, banner, trailer design, and graphic assets for live streaming.
Dimensions & Packaging: posters 3:4 ratio
Instagram post: square
Instagram story: 9:16 ratio
Youtube banner: varies by device
Tags: X-hale, Graphic Designer, Visual Direction, Campaign, Motion Design, Live Streaming, International Artists, Art And Design During COVID 19
Production Technology: 2.5D typography, Iridescent, photoshop, c4d
Design Challenge: COVID 19 is both the project's biggest challenge as well as the trigger. As Internet remains as the most viable and contingent way of connections nowadays, this exhibition takes this opportunity to invite artists for meaningful and engaging conversations, dialogues, and Q&As to share their thoughts and perspectives around art and its enduring possibilities: its creative agency in making changes, its role as a conceptual catalyst, its capacity to trigger inspirations, ideas, stories, and its therapeutic function for emotional and mental states.
Research: The exhibition aims to provide a platform where artists can share their thoughts on how the pandemic changes their careers and lives. To some extent, the process of communication is an artistic exploration and design research itself.
Inspiration: The pandemic brought drastic changes in people's lives. As everyone is exploring their ways to cope with the unprecedented situation, new and creative ideas sprung up too. The primary subject is a 2.5D structure, and the designer used Iridescent color to present a sense of lightness, flow, and mystery.
Project Duration: This is an ongoing project starting in July 2020 in New York and Beijing
Operation Flow: Promoted on ISPVA.org and social media platform like Instagram. Live Stream in YouTube, and bilibili. Most of the promotional materials like square posters, quotes are designed in motion. The design aims to create a peaceful breathing movement and fluidity to attract audience's attention.
Team Members: Visual Director: Yiwen Tu
Assistant Designer: Shirong Gu
Image Credits: Image #1: Yiwen Tu
Image #2: Shirong Gu
Image #3: Yiwen Tu
Image #4: Yiwen Tu
Image #5: Yiwen Tu, Shirong Gu