Yoonly Kitambulisho cha Kuona na Fanny De Bray

Muundo Yoonly Kitambulisho cha Kuona na Fanny De Bray ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

ShabaMchoro· 2021

Yoonly Kitambulisho cha Kuona

na Fanny De Bray

Mteja: Made for you

Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro

12,923

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #109809

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Yoonly Kitambulisho cha Kuona

Yoonly ni kitambulisho cha kuona kilichobuniwa kwa ajili ya chapa ya usafiri inayotoa uzoefu kwa wasafiri vijana. Herufi Y imeunganishwa na alama ya ramani, ikiunda kitufe cha kuwasha na kuzima kinachosaidia ujumbe wa msingi, washa maisha. Herufi mbili za O zimeundwa kama alama ya usio na mwisho, zikieleza kumbukumbu zinazodumu maisha yote. Sehemu ya chini ya kila herufi inapinda kuelekea kulia, ikitoa nembo mwonekano wenye mchangamko na muundo wa kipekee. Rangi ya kijani cha bata inakumbusha bahari na anga, huku rangi ya machungwa ikikumbusha ukarimu wa kibinadamu na mwanga wa jua. Kitambulisho kimebadilishwa kuendana na matumizi ya kidijitali na machapisho.

Utambuzi

Kuhusu Tuzo ya Shaba ya A' Design Award

Yoonly Kitambulisho cha Kuona ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Yoonly Kitambulisho cha Kuona inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Yoonly Kitambulisho cha Kuona hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured.
Vipimo na Ufungashaji: Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm
Lebo: travel, young, branding, graphic design, vacation, experiences, mountains, sea
Teknolojia ya Uzalishaji: Logo
Business card
Letterhead paper
Envelope
Changamoto ya Ubunifu: Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more.
Utafiti: Several research have been conducted to create this design :

- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction)
Msukumo: The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.
Muda wa Mradi: The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
Mtiririko wa Uendeshaji: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Hataza: Copyright Made for you
Wanatimu: Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme
Haki za Picha: Copyright Made for you