Muundo Hmp Utambulisho wa Kuonekana na Fanny De Bray ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
ChumaMchoro· 2021
Hmp Utambulisho wa Kuonekana
Mteja: Made for you
Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #109853Muundo
Kuhusu Hmp Utambulisho wa Kuonekana
HMP ni utambulisho wa kuonekana ulioundwa kwa ajili ya kikundi cha uhandisi wa mitambo. Nembo hiyo inasisitiza nguvu ya kampuni na kufafanua mawasiliano yake. Herufi zimeundwa kwa njia ile ile ambayo kikundi hicho huzichapa kwenye vipande vyake. Michoro na mipango ya kiufundi iliyopo nyuma inaonyesha msaada wa kimataifa unaotolewa na HMP. Kila eneo la utaalamu limewekwa alama kwa picha maalum na rangi mahususi, zilizochaguliwa pamoja na mteja ili kufafanua huduma mbalimbali. Utambulisho huu umebadilishwa kuendana na midia ya kidijitali na iliyochapishwa, ikiwemo kadi za biashara, karatasi za vichwa vya barua, na faili.
Utambuzi
Kuhusu Tuzo ya Chuma ya A' Design Award
Hmp Utambulisho wa Kuonekana ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Hmp Utambulisho wa Kuonekana inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Hmp Utambulisho wa Kuonekana inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.
- Vipimo na Ufungashaji
- Business card: 85 X 55 mm
Letterhead paper: A4
Folder: 220 x 110mm - Lebo
- mechanical, graphic design, paris, industrial,
- Teknolojia ya Uzalishaji
- Logo
Business card
Letterhead paper
Folder - Changamoto ya Ubunifu
- How to modernize and make more human an industrial universe.
- Utafiti
- Several researches have been conducted to create this design:
The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship.
Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
Moodboard of images and emotions that need to be associated with the brand, with the company direction. - Msukumo
- The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.
- Muda wa Mradi
- The project started in January 2019 and finished in September 2019.
- Mtiririko wa Uendeshaji
- This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
- Hataza
- Copyright Made for you
- Wanatimu
- Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Web Developer: Damien Virot
Brand Strategist: Amandine Lantelme - Haki za Picha
- Photographer: Maxime Huriez
Imedhaminiwa
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Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
