Muundo Jiangmen Culture and Tourism Nembo na Utambulisho wa Chapa na EUCA Culture and Communications Co. Ltd. ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
ShabaMchoro· 2021
Jiangmen Culture and Tourism Nembo na Utambulisho wa Chapa
na EUCA Culture and Communications Co. Ltd.
Mteja: Jiangmen culture, tourism, radio, television and Sports Bureau
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #109973Muundo
Kuhusu Jiangmen Culture and Tourism Nembo na Utambulisho wa Chapa
Utamaduni na Utalii wa Jiangmen ni nembo na utambulisho wa chapa uliobuniwa kwa ajili ya sekta ya utamaduni na utalii ya Jiangmen, mji ulioko Mkoa wa Guangdong, kusini mwa China. Nembo hii imepata msukumo kutoka kwa herufi za jadi za Kichina Men, yenye maana ya lango, na kutoka kwa muundo wa jengo la kumbukumbu la lango. Vipengele vilivyochorwa kutoka kwa mandhari ya mji, usanifu wa majengo, urithi wa kitamaduni, mandhari asilia na mimea ya Jiangmen vimeunganishwa ndani ya umbo la lango hilo. Rangi ya dhahabu isiyong'aa inaonyesha mji ulio na utajiri lakini wenye unyenyekevu. Mwongozo wa utambulisho wa chapa ulitengenezwa ili kusaidia matumizi yenye mshikamano.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Jiangmen Culture and Tourism Nembo na Utambulisho wa Chapa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Jiangmen Culture and Tourism Nembo na Utambulisho wa Chapa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Jiangmen Culture and Tourism Nembo na Utambulisho wa Chapa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile. - Lebo
- Branding, City, Culture and tourism, Logo design, Visual system
- Changamoto ya Ubunifu
- Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
- Utafiti
- This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
- Msukumo
- Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
- Muda wa Mradi
- June 2019 – April 2020, Shanghai, China
- Mtiririko wa Uendeshaji
- To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
- Wanatimu
- Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
- Haki za Picha
- Ellain Li, Grace Xu， Di Tang
Imedhaminiwa
Gundua Zaidi ya Designers.org
Gundua bidhaa, huduma na fursa kutoka kwa washirika wetu wa matangazo.
Zaidi ya Kuchunguza
Miundo Inayohusiana
Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
