Super Leg Kifungashio cha Vitafunio by Chen Wang is a highly esteemed winner of the very prestigious 2021 Tuzo ya Chuma ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ChumaUfungashaji· 2021
Super Leg Kifungashio cha Vitafunio
by Chen Wang
Client: Three Squirrels
Tuzo ya Chuma ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #111442The Design
About Super Leg Kifungashio cha Vitafunio
Super Leg ni kifungashio cha vitafunio kilichoundwa kwa ajili ya chapa ya vyakula ya Kichina. Kifungashio hicho kinaonyesha mnyama-alama wa chapa hiyo, kindi mmoja aitwaye Xiaojian, akiwa amelala juu ya mguu mkubwa wa kuku na kufurahia chakula huku nguo zake zikiwa zimenaswa na rafu. Mchoro huo umepata msukumo kutoka kwenye tukio la katuni ambapo panya anaiba jibini na kunaswa na paka. Sehemu ya mguu wa kuku inayoonekana kama imeraruliwa na meno huunda dirisha, hivyo kuruhusu nyama iliyomo ndani ionekane. Ubunifu huu unaunganisha mnyama-alama huyo na bidhaa, na kusaidia kifungashio kujitokeza miongoni mwa bidhaa zinazofanana kwenye rafu.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Super Leg Kifungashio cha Vitafunio ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Super Leg Kifungashio cha Vitafunio inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Super Leg Kifungashio cha Vitafunio inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Three Squirrels is a Chinese snack brand, and each of their product packaging has its iconic squirrel image. When designing the packaging of a series of products such as Super Leg, how to combine the brand's mascot （squirrel） with the product, and at the same time stand out from the many similar products on the shelf, is our first consideration in this design.
- Inspiration
- The design is inspired by the plot in the cartoon "Cat and Mouse" where the mouse steals cheese and is caught by the cat. In this package, the squirrel Xiaojian lay on the huge chicken drumsticks, ecstatically enjoying the food, but unexpectedly the clothes were caught by the shelves. The part of the chicken leg that is torn apart by the teeth is the window of the package, through which you can see the delicious meat inside.
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