Muundo Dragon Alley Muundo wa Utambulisho wa Chapa na Tian Liu and Jiayi Chen ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
ShabaMchoro· 2021
Dragon Alley Muundo wa Utambulisho wa Chapa
Mteja: Evil Design Studio
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #111593Muundo
Kuhusu Dragon Alley Muundo wa Utambulisho wa Chapa
Dragon Alley ni muundo wa utambulisho wa chapa ulioundwa kwa ajili ya mkahawa wa hot pot na chumba cha chai kilichounganishwa nao. Utambulisho huu umejengwa juu ya wazo la uwili linalotokana na hadithi za kale za Kichina. Utambulisho wa mkahawa unaonyesha ukombozi kupitia mtindo wa mwanga wa radi, mandhari nyeusi ya wino, na maumbo ya herufi yenye nguvu. Utambulisho wa chumba cha chai unaonyesha kizuizi kupitia mtindo wa mawingu yanayopasuka, sauti ya asili ya karatasi, na maumbo laini zaidi. Miguso ya dhahabu inayobadilika hatua kwa hatua inaunganisha utambulisho wote wawili. Matumizi yake ni pamoja na kadi za biashara, menyu, mabango, ufungashaji, na vyombo vya meza.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Dragon Alley Muundo wa Utambulisho wa Chapa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Dragon Alley Muundo wa Utambulisho wa Chapa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Dragon Alley Muundo wa Utambulisho wa Chapa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Based on the brand attributes of the spirit of dualism and Chinese mythology, we use it in the entire brand design process. In terms of font identification, it conveys such feelings at intercross and interlard to each other mutually. In terms of design elements, the main elements are "Crack of Thunder"in Dragon Alley and "Burst Through Clouds" in Dragon Alley Inner, the former is vigorous, while the latter is gentle. In terms of color, ink color is used as the main background color in Dragon Alley, while natural paper color as the main background color in Dragon Alley Inner, with gradual change of gold as the element.
- Vipimo na Ufungashaji
- Business card:99mm*50mm,
Bag:293mm*136mm,
Folder:480mm*310mm,
Menu:136mm*293mm,
Menu cover:250mm*140mm,
Poster:A2,
Dinner plate:diameter: 200mm,
Self-heating hot pot: 35mm*30mm*25mm,
Tea Caddy:105mm*105mm*150mm,
Oil tank:diameter 40mm*50mm,
Scarf:300mm*300mm - Lebo
- VIS, Branding, Visual Communication, Type Design, Graphic Design, Chinese mythology, Dragon, Hot pot, Tea
- Teknolojia ya Uzalishaji
- In terms of design, the software we mainly use are Adobe Illustrator, Photoshop, After Effect and Cinema 4D.
Further more, in the later material production, it uses stamping technology, gravure printing technology, spot color printing and so on, in order to present the brand vision perfectly. In addition, there needs to be special requirements for its printing materials. - Changamoto ya Ubunifu
- During the project. We have studied the various historical periods of China from ancient times to modern times. How to convert Chinese mythological information into usable font design, Graphic design and pattern design are the most important issues.
At the same time, how to balance the contradictory and fusion relationship between Dragon Alley and Dragon Alley Inner is also our main task.
Finally, how to integrate the concept of dragon throughout the brand design is also a problem we need to solve. - Utafiti
- First of all, for a new brand, we need to let it have a complete brand story and a deep brand spirit. For business purposes, we need to make consumers recognize the brand, and based on brand value, we need our designers to create meaningful brand content. We have created a complete mythological worldview for Dragon Alley and Dragon Alley Inner, so that the brand has complete story content and visual symbols from beginning to end.
Relying on this complete set of brand visual system and story system, the brand can have a unified way of communication in terms of visual perception, operation and marketing. - Msukumo
- We received the project that needed to make the brand design of Dragon Alley Hot Pot and Dragon Alley Inner Tea Room for our client. Dragon Alley has main feature of lively hot pot restaurant, and on the contrary, Dragon Alley Inner corresponds to people's leisure tea time after meals. Chinese living alleys have two special attributes of street life. Based on the spatial differences between the two, the project design seeks to create a sense of contradiction and integration of balance, namely dualism. Emotionally, Dragon Alley represents release, while Dragon Alley Inner immersed in restraint.
- Muda wa Mradi
- The project began in 2019 in Milan, the overall visual design at the end of May 2020, and the project eventually landed in Chengdu China.
- Mtiririko wa Uendeshaji
- The project aims to make a different experience in the Dragon Alley Restaurant by unique brand visual design.
- Wanatimu
- Designer: Tian Liu, Jiayi Chen, Aowen Zhou, Fan Xiao
- Haki za Picha
- Image#1: Designer Jiayi Chen, 2019,
Image#2: Designer Liu Tian, 2019.
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