Da Ya Li Usanifu wa Mambo ya Ndani ya Mkahawa na Wei Wu

Muundo Da Ya Li Usanifu wa Mambo ya Ndani ya Mkahawa na Wei Wu ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Dhahabu ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Nafasi za Ndani na Maonyesho.

DhahabuMambo ya Ndani· 2021

Da Ya Li Usanifu wa Mambo ya Ndani ya Mkahawa

na Wei Wu

Mteja: Beijing Da Ya Li Catering Co., Ltd.

Mshindi wa Tuzo ya Dhahabu ya A' Design Award katika Kategoria ya Mambo ya Ndani

20,642

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #111709

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Da Ya Li Usanifu wa Mambo ya Ndani ya Mkahawa

Da Ya Li ni usanifu wa mambo ya ndani wa mkahawa wa bata wa kuchoma huko Chengdu, China. Kipengele kikuu ni nyumba ya mti nyekundu iliyotengenezwa kwa mianzi ya rattan. Takriban vipande 50,000 vya rattan vilisuguliwa na kupakwa rangi kwa kunyunyizia katika karakana, kisha kuunganishwa kimoja baada ya kingine kwenye msingi uliopewa umbo. Muundo wa msuko unainuka kutoka kwenye lango la ngazi na kuenea hadi sehemu za kuketi. Rangi nyekundu inakumbusha usanifu wa majengo ya kifalme ya China na ladha ya pilipili ya vyakula vya Sichuan. Kuta za matofali ya kale yenye rangi nyeusi ya moshi na vigae vya sakafu vinasawazisha rangi nyekundu yenye joto. Wavu wa chuma unagawanya nafasi kwa mahitaji ya kibiashara.

Utambuzi

Kuhusu Tuzo ya Dhahabu ya A' Design Award

Da Ya Li Usanifu wa Mambo ya Ndani ya Mkahawa ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Da Ya Li Usanifu wa Mambo ya Ndani ya Mkahawa inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Da Ya Li Usanifu wa Mambo ya Ndani ya Mkahawa huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: The super symbol of this brand - the tree house, is like a childhood dream, which represents people's pursuit of the heart of child. The rattans has built undulating shapes, weaving a beautiful vision in the infinite tenderness and evoking the most rustic and authentic memory of the diners .
Vipimo na Ufungashaji: We set the lines of red rattan according to the drawings on site, and made the base of the keel. 50,000 rattans were uniformly polished and spray-painted in the workshop, and then were attached one by one to the base of the keel, then we adjusted and modified and painted finally. It’s majestic, the metal grille separates the space and meets the commercial needs, it properly connects every dimension of the space by its hotizontal, vertical lines with rich layers without losing the whole.
Lebo: Da Ya Li, Wei Wu, Shi Yunfeng, Roast Duck, Chengdu Restaurant
Teknolojia ya Uzalishaji: The most highlighted part is the tree house made of rattan. Like other raw materials as bricks and wood, the solid weave pattern slowly rises from the entrance of the staircase and eventually extends to the seats. The cool smoky black antique brick walls and floor tiles reduce the restlessness and anxiety brought by the warm red, achieving a delicate balance between color and material temperature. Materials, colors, and craftsmanship are intrinsically connected with the super symbol tree house. For example, the rattan for wall decoration, the rattan for tree house, and the rattan for door panels are the same one with different handling methods.
Changamoto ya Ubunifu: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine. How to maintain the endless vitality of an old brand is a great challenge, but in this project, the designer is facing both challenges of brand image upgrading and integrating into the local culture.
Utafiti: Research background: Commercial space.
Research object:20-year old restaurant chain brand .
Research purpose: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine.
Method: Feel the image of "visual symbols" in the space, a "subversive" spatial processing technique.
Commercial value: To realize two values, one is communication value, so that consumers have a topical communication carrier, and the other is the ability to form a brand visualization symbol to strengthen and deepen the brand experience.
Msukumo: The red color is a symbol of solemn Chinese royal architecture, and it is also the typical sign of peppery taste in Sichuan cuisine. This color is presented in this project with a visually striking image, which evokes taste memory and recalls national culture at the same time.
Muda wa Mradi: The project started in June 2019 in Chengdu and finished in September 2019 in Chengdu.
Mtiririko wa Uendeshaji: To feel the image of "visual symbol" in the space, two values must be realized. One is to spread the value, customers have a topical communication carrier , and the other is to be able to form a brand visual symbol, strengthen and deepen the experience of the brand. The core visual focus of the space is the red tree house. This super-symbol image can form a memory point for a brand, and create better spreading effect, so that the local has a new understanding of Beijing cuisine.
Wanatimu: Wei Wu, Jia Qifeng, Liu Chenyang, Jia Chenjuan, Jin Shengxu, Ying Zheguang
Haki za Picha: All Images
Photography: Shi Yunfeng
Project planning: Lele Brand Strategy