Muundo Rosa Roxburghii Ufungashaji wa Chai na Guangzhou Cheung Ying Design Co., Ltd. ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Dhahabu ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
DhahabuUfungashaji· 2021
Rosa Roxburghii Ufungashaji wa Chai
na Guangzhou Cheung Ying Design Co., Ltd.
Mteja: Guangzhou Cheung Ying Design Co., Ltd.
Mshindi wa Tuzo ya Dhahabu ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #111732Muundo
Kuhusu Rosa Roxburghii Ufungashaji wa Chai
Rosa Roxburghii ni muundo wa ufungashaji wa kinywaji cha chai kilichowekwa kwenye kopo. Chombo hicho ni kopo la alumini lenye urefu wa milimita 65, upana wa milimita 65 na kimo cha milimita 95, likiwa na ujazo wa mililita 245. Michoro yake inatumia mchoro wa mtindo wa Kichina wa bustani ya chai ya rosa roxburghii, unaoonyesha uangalifu uliochukuliwa kuanzia upandaji hadi uchaguzi wa malighafi. Vipengele vya kitamaduni vya Kichina na rangi kuu nyekundu ya baraka vinaunda mpangilio wake. Ufungashaji huu uliundwa ili kuipa bidhaa utambulisho wa wazi na kueleza afya, uasilia, uhai na urithi.
Utambuzi
Kuhusu Tuzo ya Dhahabu ya A' Design Award
Rosa Roxburghii Ufungashaji wa Chai ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Rosa Roxburghii Ufungashaji wa Chai inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Rosa Roxburghii Ufungashaji wa Chai huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Due to the lack of personalization of the old packaging of the product which visual communication information is unclear, there is no unique imprint of its own category. Therefore, in order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, and convey the new concept of "health, naturalness, vitality, and inheritance", a brand-new appearance design is needed to carry and present the concept and values behind the brand.
- Vipimo na Ufungashaji
- The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
- Lebo
- Rosa Roxburghii,Tea packaging,Traditional Chinese elements,Illustration,Beverage Packaging
- Teknolojia ya Uzalishaji
- The design material is made of aluminum can.
- Changamoto ya Ubunifu
- The challenge mainly lies in how to better improve the awareness and competitiveness of rosa roxburghii tea in the consumer market, so as to make it stand out among the competing products. To address this challenge, we have added the healthy and natural attributes of rosa roxburghii tea to the traditional tea culture elements. Through visual creativity and brand integration, we further improved the relationship between the brand and consumers, and brought consumers a more reliable sense of brand trust.
- Utafiti
- With the continuous improvement of living standards, people pay more and more attention to the quality of life, and have higher requirements for the aesthetics of packaging design and the charm it shows. Therefore, on the basis of retaining the traditional "tea" cultural characteristics of the product, our design has incorporated modern art elements, which is to interpret the life attitude conveyed by the brand – "returning to original nature, and staying healthy and progressive."
- Msukumo
- The overall design is based on the Chinese style illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii. The design is also created on the basis of culture inheritance by adopting Chinese auspicious red as the theme color, and with layout incorporated with traditional Chinese elements.
- Muda wa Mradi
- The project started in April 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
- Mtiririko wa Uendeshaji
- With the tea beverage market constantly developing, safety and health have become the major concerns of consumers in their choice of tea beverage. Therefore, in order to create a healthy, natural, and high-quality brand, the illustrations have a creative style combining nature with vitality, echoing with people’s original desire.
- Wanatimu
- Creative Director: Zhiji Dong
Designer: Lu Gu
Imedhaminiwa
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