Liu Fangling Ufungaji wa Figili Iliyochachushwa by Pufine Advertising Ltd. Co. is a highly esteemed winner of the very prestigious 2021 Tuzo ya Chuma ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ChumaUfungashaji· 2021
Liu Fangling Ufungaji wa Figili Iliyochachushwa
by Pufine Advertising Ltd. Co.
Client: Enshi Shidahao Modern Agricultural Industry Co., Ltd.
Tuzo ya Chuma ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #111775The Design
About Liu Fangling Ufungaji wa Figili Iliyochachushwa
Liu Fangling ni muundo wa ufungaji wa boksi la zawadi kwa ajili ya figili iliyochachushwa. Boksi la nje limechorwa picha ya mama na binti wakipanda figili milimani, hadithi inayounganisha bidhaa na watu wanaoizalisha. Boksi la ndani limeundwa kwa umbo la figili, likikumbusha wakati figili inapong'olewa kutoka ardhini. Ufungaji wa nje umetengenezwa kwa karatasi, hivyo unaweza kusindikwa upya na kuoza kiasili. Kila sehemu imefungwa katika kontena jepesi la foili ya alumini ambalo ni safi kiafya na rahisi kubeba. Baada ya kutumika, boksi lenye umbo la figili linaweza kutumika kuhifadhi vitu vidogo.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Liu Fangling Ufungaji wa Figili Iliyochachushwa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Liu Fangling Ufungaji wa Figili Iliyochachushwa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Liu Fangling Ufungaji wa Figili Iliyochachushwa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Illustrated the scene of a young mother and her daughter planting radishes in the mountains, so as to close the intimacy between the product and female consumers. The inner box adopts the shape of radish, which reminds us of the scene of radish being pulled up from the ground, enhancing the natural, healthy and interesting experience of the product and enhancing the sense of quality.
- Dimensions & Packaging
- 100 mlx6 pot; Outer box size: 350X140X65mm
- Tags
- Gift box, packaging, food, pickles, natural, healthy, quality, radish.
- Production Technology
- The packaging material of this product is made of paper material, which is conducive to natural degradation and recycling. The inner packing container is made of aluminum foil. Compared with the traditional similar packaging, it is hygienic, light, easy to carry, and reduces the cost of transportation and logistics. It is not easy to be damaged. Individual packaging of small size effectively avoids product deterioration and unnecessary waste.
- Design Challenge
- The biggest challenge is to explore the differences between similar products, to explore the entrepreneurial stories behind the founders, to explore the source of creativity, and to turn a very traditional and ordinary food into a gift of ingenuity.
- Research
- Pickled radish is a very traditional farm food, which is generally sold in vegetable farms, delis, mom-and-pop stores and other channels. Many of the same products are cheap, unhygienic and lack a sense of quality. Therefore, we hope to break through the current situation of the industry through new packaging design, improve the quality of products, so that more similar products find new breakthroughs and directions.
- Inspiration
- The founder of the product and her daughter have been sticking to the making of pickled radishes in the mountain and become the "watchmen of the yamada". So the creative inspiration for the packaging design comes from the beautiful image of the mother and daughter planting and making radishes in the mountains.
- Project Duration
- Completed in 2018
1. In 2019, the sales of this product exceeded 10 million yuan a year, increasing by more than 2 times in the same period.
2. 2019 The brand was interviewed and reported by China Central Television.
3. 2019 Won the silver Award of "Hubei Geographical Indication Product Competition".
4. "The Most Popular Project" of the entrepreneurship and Innovation Competition for employees in the second "Workmate Cup" of Hubei Province in 2019
5. 2019 finalists in the National Crowdfunding Poverty Alleviation Competition - Operation Flow
- Women are the main buyers and consumers of this product. 1. It is easier to narrow the distance with female users by illustrating the scene of young mother and daughter planting radishes. 2. The radish shaped inner box is natural and lovely, which is very intuitive to form a relationship with the product, and can stand out more effectively and spread more effectively. 3, after using the product, the radish box can be used as a small decoration, but also can store small items.
- Team Members
- Designer: Gui Dani;
Illustrator：LI AN；
Creative Director: Zhang Yanhui;
Customer Service Director: Zhou Xiaoli,
Animation Picture: Wang Kai
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