Beltur Go Kifungashio cha Chakula by Musa Celik is a highly esteemed winner of the very prestigious 2021 Tuzo ya Chuma ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ChumaUfungashaji· 2021
Beltur Go Kifungashio cha Chakula
by Musa Celik
Client: Beltur
Tuzo ya Chuma ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #112421The Design
About Beltur Go Kifungashio cha Chakula
Beltur Go ni mfululizo wa vifungashio vya chakula na vinywaji vilivyoundwa kwa ajili ya matumizi katika mbuga kubwa za mijini. Kisanduku cha chakula kinaweza kuwekwa juu ya kikombe cha kinywaji, na mrija hupita kupitia kisanduku hicho, hivyo chakula na kinywaji hushikiliwa kwa mkono mmoja. Sehemu ndogo zilizokunjwa kwenye kisanduku zinaweza kufunguliwa ili kubeba michuzi. Kisanduku cha chakula kinaweza pia kutumika peke yake, kikiwa na uma juu yake. Sehemu zote zimetengenezwa kwa karatasi ya Bristol yenye uzito wa gramu 350 kwa kutumia uchapishaji wa offset, na karatasi inachukua nafasi ya plastiki ili kupunguza taka za plastiki. Kila kifurushi hufika kikiwa tambarare ili kurahisisha uhifadhi na usafirishaji.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Beltur Go Kifungashio cha Chakula ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Beltur Go Kifungashio cha Chakula inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Beltur Go Kifungashio cha Chakula inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The package enables you to hold your food and drink together with one hand.
The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.
Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench. - Dimensions & Packaging
- Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm - Tags
- Snack, Take Away, Food Box, On The Go
- Production Technology
- All packaging was produced using 350 grams of American Bristol paper using offset printing.
- Design Challenge
- For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
- Research
- Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.
Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.
We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste. - Inspiration
- Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.
Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals. - Project Duration
- The project took place between June 2020 and August 2020 in Istanbul.
- Operation Flow
- Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.
The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.
Furthermore, a more effective branding area was implemented in all packages.
Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste. - Team Members
- Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat - Image Credits
- All photos taken by Musa Çelik.
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