Lifelong Online Primary Function: Tovuti ya Biashara Mtandaoni na Centrick

Muundo Lifelong Online Primary Function: Tovuti ya Biashara Mtandaoni na Centrick ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Tovuti na Wavuti.

FedhaTovuti· 2021

Lifelong Online Primary Function: Tovuti ya Biashara Mtandaoni

na Centrick

Mteja: Lifelong Online

Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Tovuti

40,360

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #113075

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Lifelong Online Primary Function: Tovuti ya Biashara Mtandaoni

Lifelong Online ni tovuti ya biashara mtandaoni iliyoundwa kwa ajili ya kuonyesha na kuuza bidhaa za watumiaji zenye thamani kubwa. Muundo unafuata mtindo wa kuona wa kiwango cha chini, ukiwa na urambazaji wa msingi, urambazaji wa pili na taarifa zinazopita zikiwekwa katika mfumo wa umbo la F unaotumika kusoma maudhui ya wavuti. Lebo za kategoria na vichujio vilibuniwa upya kama mfumo wa gridi nyingi unaoelezea kila mkusanyiko. Magurudumu ya picha yanaangazia sifa za bidhaa na taarifa zinazopita zinawasilisha habari kwa haraka. Nafasi wazi na usanifu wa taarifa uliorahisishwa hupunguza msongamano na kusaidia maamuzi ya haraka ya ununuzi.

Utambuzi

Kuhusu Tuzo ya Fedha ya A' Design Award

Lifelong Online Primary Function: Tovuti ya Biashara Mtandaoni ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Lifelong Online Primary Function: Tovuti ya Biashara Mtandaoni inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Lifelong Online Primary Function: Tovuti ya Biashara Mtandaoni ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: Centrick simplified architecture, balanced aesthetics with speed, added invention to engineer this online experience. Research proves content is consumed at amazing speeds in an "F" pattern. Important information was placed along this pattern to drive conversions. Tickers used to rapidly convey information were built into this platform. Filters re-engineered for navigation to educate and enhance user experience. A singular visual language ensured ease, efficiency and scalability.
Vipimo na Ufungashaji: Shopify was the chosen platform. So, collections had to be re-engineered. Category tags and filters were redesigned as a multi-grid system to educate the offering of each collection. Product features drive sales. Carousels were reconstructed to showcase features, a first on this platform. Tickers, another first, were integrated to deliver efficiency and seamless communication. A clean and minimal visual style ensured aesthetics and speed, allowing the team to capture 300 shots in 32 hours.
Lebo: User Experience, User Interface design, Human Centrick Design, Behaviour Design
Teknolojia ya Uzalishaji: It started with Centrick's obsession to make things look good, thus perform better. The design revolved around the philosophy "Minimal Maximal". Minimal in style, maximum in function. How a site is organised, dramatically affects how a customer feels. The information architecture minimised information overload, easing customer decisions. Clutter leads to fatigue, so space was used as a resting place for the eye. The 3 second rule of e-commerce was not just respected, but built around.
Changamoto ya Ubunifu: The hardest challenge was creating a visual style that aided rapid production of assets while retaining the aesthetic value of the website. It needed a system to reduce time, cost, bringing expandability and scalability to match ease and creativity. Shopify was restrictive. It needed invention across interfaces. During a lockdown 130 products had to be catalogued in 32 hours. It required logistic planning of a whole other level. Centrick had to be uncompromising in design and engineering.
Utafiti: Human Study was the foundation of our research methodology. They used tools like ethnography on site, retail observation, purchase decision hierarchy and mystery shopping experiments. Results proved Indian online shoppers seek value in each purchase. E-commerce sites tend to build a lot of clutter to resemble neighbourhood markets. But, this failed to find a sweet spot with online audiences. This endorsed the design philosophy "Minimal Maximal" which cleared the clutter to power sales.
Msukumo: To create this new online destination, Centrick studied human behaviour in the offline world and sought inspiration from it. In crowded market places, retention time and engagement was particularly low. Beautiful spaces seemed to better engage audiences, increase their time spent with products and thus boosted sales. However these designed spaces were synonymous with luxury and big ticket items. Centrick found a gap and bridged it. The team took inspiration from beautifully designed showrooms and coupled it with the offerings of a market place. The result was an online destination that showcased high value products in an aesthetically pleasing environment.

Given that such websites have 3 seconds before potential customers turn their backs and walk away without learning about the brand or what's on offer, this design principle changed the way e-commerce and online marketplaces were thought and designed in India.
Muda wa Mradi: The project started on 15 May 2020 and taken live on 14th July 2020. This included photography of over 130 products in 32 hours and during India's harshest lockdown. The centre for design was in Mumbai. Coding and Development was in Nasik. The brand was based in Delhi.
Mtiririko wa Uendeshaji: Core navigation, secondary navigation and tickers were made to follow the “F” shaped pattern for reading web content. Care, a single click for service, extending warranties and tutorials, was placed at its very edge. They pushed the standards of Shopify and enhanced its fundamental components. They changed the construction of collections into eye catching multi grid systems. Their collective obsession to simplify and create efficient and responsive design was at the core of this website.
Wanatimu: Roy Menezes
Yash Chauhan
Zara Daruwalla
Malavika Shah
Anamta Shaikh