Dhahabu Tovuti · 2020
Macy’s Website Tovuti ya Biashara ya Mtandaoni
- Tuzo ya Dhahabu ya A' Design Award 2020 in Tovuti
- CLIENT: Macy's
- Estimated Number of Design Views: 87,206
- Verification code 8DBCEF0B91 · Verify this award
Colors
About Macy’s Website Tovuti ya Biashara ya Mtandaoni
Tovuti ya Macy's ni jukwaa la biashara ya mtandaoni linalowawezesha wateja kununua bidhaa mbalimbali za Macy's mtandaoni. Tovuti hii iliundwa upya mwaka 2019 kama jibu la moja kwa moja kwa maoni ya wateja, na kusababisha muundo safi, rahisi na wenye msukumo wa mitindo ya mavazi. Mpangilio wake unatokana na vyombo vya habari vya mitindo na bidhaa za teknolojia za watumiaji, na unalenga kuitofautisha Macy's na wauzaji wengine wanaoshindana nayo. Teknolojia za kisasa za wavuti zinazojirekebisha zilitumika, hivyo tovuti inaweza kutazamwa kwenye kompyuta mpakato, tableti na simu janja. Utafiti wa uzoefu wa mtumiaji uliongoza uundaji upya huo, ukijumuisha tafiti za maoni, mahojiano na majaribio ya utumiaji.
About the Tuzo ya Dhahabu ya A' Design Award
Macy’s Website Tovuti ya Biashara ya Mtandaoni ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Macy’s Website Tovuti ya Biashara ya Mtandaoni inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Macy’s Website Tovuti ya Biashara ya Mtandaoni huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Press Kit
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed reponsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Image Credits
- Images courtesy of Macys.
