Muundo World Cyber Games 2019 Xi'an Tamasha la Michezo ya Kielektroniki na Kenneth Nienhuser ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Dhahabu ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Hafla na Matukio.
DhahabuHafla· 2020
World Cyber Games 2019 Xi'an Tamasha la Michezo ya Kielektroniki
Mteja: Eidetic Marketing
Mshindi wa Tuzo ya Dhahabu ya A' Design Award katika Kategoria ya Hafla
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #93904Muundo
Kuhusu World Cyber Games 2019 Xi'an Tamasha la Michezo ya Kielektroniki
World Cyber Games 2019 Xi'an ni tamasha la michezo ya kielektroniki lililofanyika kwa muda wa siku nne katika kituo cha maonyesho mjini Xi'an, China. Tukio hili lilichukua eneo la mita za mraba 30,000 na kukusanya wanariadha 504 kutoka nchi 33. Muundo huo unategemea umbo la mchemraba wa nembo ya tukio. Nukta, kingo na nyuso za mchemraba zilitumika kwenye jukwaa, alama za maelekezo na bidhaa za kumbukumbu. Mchemraba uliosimama kwa mizani kwenye ukingo mmoja ulijengwa kama mnara wa LED katika uwanja wa kati. Njia za kupita, majukwaa na huduma vilipangwa ili kuongoza mtiririko wa wageni. Ratiba ya tukio ilijumuisha mashindano, sherehe ya ufunguzi, tamasha la muziki na tukio la cosplay.
Utambuzi
Kuhusu Tuzo ya Dhahabu ya A' Design Award
World Cyber Games 2019 Xi'an Tamasha la Michezo ya Kielektroniki ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. World Cyber Games 2019 Xi'an Tamasha la Michezo ya Kielektroniki inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. World Cyber Games 2019 Xi'an Tamasha la Michezo ya Kielektroniki huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- For the WCG 2019, the main focus was consistent communication. Due to a 6 year absence, there were many challenges to overcome. To absolve these, we overhauled all wording related to design across various forms of documentation, from brand identity to event design, even operations. Consistent communication was required since WCG had evolved from being simply an esports tournament and had grown into an event that offered user engagement programs, a music festival, and conferences.
- Vipimo na Ufungashaji
- Venue: Xi’an Qujiang International Exhibition center
Total Area: 30,000 sqm
Main Stage: Width 55,000mm x Depth 11,000mm x Height 10,000mm
Centre Plaza: Width 10,000mm x Depth 10,000mm x Height 9,500mm - Lebo
- game, eSports, WCG, World cyber games, festival
- Teknolojia ya Uzalishaji
- In production, we focused on effectiveness. All parts of the event space, including pathways, stages, facilities, and others, were planned out to create optimum flow throughout the event. Throughout the construction and application of structures and platforms, banner printing, and more, we maximized efficiency in costs and operations, sticking to the strategy of ‘Choice and Focus’ to maximize detail depending on location, applying the most detail to spaces that received the most attention.
- Changamoto ya Ubunifu
- The return of WCG was the most difficult hurdle for us to overcome in this project. In the esports industry, change comes fast, in an ever-cycling world of tournaments and trends. Gamers were only familiar with the old, outdated style of previous events. Our greatest task was introducing a new WCG to viewers without erasing the fond memories of older fans. So we presented a show match, starring veteran players from previous WCG tournaments, while introducing new programs and designs.
- Utafiti
- To ensure enjoyment, we conducted research, visiting the site location, interviewing gamers, running simulations and other methods to gather as much data as we could. Our conclusion was that we would have to provide communication design that consistently conveyed that this was a WCG that was here to stay. Consistency was defined by the WCG logo, the ‘cube’. After interpreting its shape multi-dimensionally, it was applied through various communication items like pamphlets and merchandise.
- Msukumo
- WCG 2019 Xi’an’s design’s biggest motif was the WCG logo, the ‘cube’. Our design team interpreted the aspects of the cube, its points, edges, faces, and outline, throughout design application. For example, to illustrate progress and opposition on our stage, the cube’s intersecting edges were used, and to signify harmony, the cube itself was balanced on one edge at the center of the main plaza as a LED monument.
- Muda wa Mradi
- January 2019 kicked off the tournament. The venue was already established at Xi’an, China’s “Xi’an Quijang International Conference & Exhibition Center”. That meant there were 7 months to plan out in detail the space design, communication design, event operations planning and more before the finals in July. The event took place from July 18th to 21st, 2019 over the course of 4 days.
- Mtiririko wa Uendeshaji
- The World Cyber Games are the world’s first game Olympics who left the tournament scene 6 years ago. The goal now was to provide a Grand Finals that global fans with 504 athletes from 33 different countries could enjoy. Operations included managing the tournament for the 4 day event, user programs, and management of the Players Lounge for optimal communication and coordination of the athletes. Over the course of 4 days, there was also an EDM festival, an opening ceremony, and a Cosplay program.
- Wanatimu
- Operating Directors: Ashley jung, Vicky Jin
Creative Directors: Justin Choi, Jessica Choi
Sr. Account Planners: Han Gao, Jina Cha, Jay Lee
Planners: Scott Shin, Leah Kang, Kevin Ham, Chris Ahn
Sr. Designers: Kimmi Kim, Min Seo, Olivia Shin
Designers: Ella Choi, Joanna Seok, Jed Jung
Imedhaminiwa
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