Low Classic Utambulisho wa Chapa by Yaman Hu is a highly esteemed winner of the very prestigious 2021 Tuzo ya Chuma ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
ChumaMchoro· 2021
Low Classic Utambulisho wa Chapa
by Yaman Hu
Client: Low Classic
Tuzo ya Chuma ya A' Design Award Winner in Mchoro Category
Verified Award Winner
Verify Award Status for #113244The Design
About Low Classic Utambulisho wa Chapa
Low Classic ni utambulisho wa chapa ulioundwa kwa ajili ya lebo huru ya mitindo. Utambulisho huu umeongozwa na magazeti ya mitindo ya miaka ya 1980. Mpangilio wa rangi zilizopunguzwa ukali na muundo unaovunja gridi hutumiwa. Uchapaji wa herufi umekuzwa kwa kiwango cha kuvutia na kuunganishwa na mikunjo ya kifahari, na hii ndiyo inayounda lugha kuu ya kuona ya chapa hiyo. Vifaa vyote vya kuchapishwa na vya kidijitali vimejumuishwa, kama vile mabango, michoro ya mitandao ya kijamii, barua pepe na mabango ya wavuti. Vifaa vya kuchapishwa vimetengenezwa kwa karatasi iliyorejeshwa bila rangi zenye uchafuzi. Lengo ni kutoa mwonekano wa kizamani katika muundo wa kidijitali ulioboreshwa.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Low Classic Utambulisho wa Chapa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Low Classic Utambulisho wa Chapa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Low Classic Utambulisho wa Chapa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.
- Dimensions & Packaging
- 1920px*1280px
- Tags
- Identity, digital design, fashion, typography
- Production Technology
- As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.
- Design Challenge
- There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.
- Research
- The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.
- Inspiration
- The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop
- Project Duration
- The project started at the end of 2019 in New York and finished in mid-2020 in New York.
- Operation Flow
- The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.
- Team Members
- Creative Director: Yaman Hu
Designer: Yaman Hu
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