Hotel New Grand Ready-to-eat Meals Ufungashaji wa Vyakula by Kazuaki Kawahara

Hotel New Grand Ready-to-eat Meals Ufungashaji wa Vyakula by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 Tuzo ya Dhahabu ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

DhahabuUfungashaji· 2021

Hotel New Grand Ready-to-eat Meals Ufungashaji wa Vyakula

by Kazuaki Kawahara

Client: Hotel New Grand

Tuzo ya Dhahabu ya A' Design Award Winner in Ufungashaji Category

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Colors

The Design

About Hotel New Grand Ready-to-eat Meals Ufungashaji wa Vyakula

Hotel New Grand Ready-to-eat Meals ni ubunifu wa ufungashaji wa vyakula vilivyotayarishwa, vikijumuisha mchuzi wa nyama ya ng'ombe, mchuzi wa kuku na mchuzi wa tambi za Napolitan. Sanduku limetengenezwa kwa kadibodi na linatumia mchoro wa sufuria kubwa ya kupikia kama kipengele chake kikuu cha kimchoro. Ubunifu huu wa kiminimalisti unaepuka michoro na picha za vyakula ambazo huonekana mara kwa mara kwenye ufungashaji wa vyakula vilivyo tayari kuliwa. Nia ni kuwasilisha utamaduni na hadhi ya hoteli ya kihistoria mjini Yokohama kwa mguso wa ubunifu wa kuchekesha. Ufungashaji huu unafaa kwa milo ya nyumbani na pia huchaguliwa kama zawadi.

The Recognition

About the Tuzo ya Dhahabu ya A' Design Award

Hotel New Grand Ready-to-eat Meals Ufungashaji wa Vyakula ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Hotel New Grand Ready-to-eat Meals Ufungashaji wa Vyakula inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Hotel New Grand Ready-to-eat Meals Ufungashaji wa Vyakula huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
Dimensions & Packaging: Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce)
Tags: Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
Production Technology: The box of the package is made of cardboard.
Design Challenge: The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
Research: In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
Inspiration: This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
Project Duration: The project started in January 2020 and finished in November 2020 in Japan.
Operation Flow: It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.