Pupstar Utambulisho wa Chapa na Haolai Francis Zhou

Muundo Pupstar Utambulisho wa Chapa na Haolai Francis Zhou ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

FedhaMchoro· 2021

Pupstar Utambulisho wa Chapa

na Haolai Francis Zhou

Mteja: H. Design Studio

Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mchoro

42,472

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #114266

Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Pupstar Utambulisho wa Chapa

Pupstar ni utambulisho wa chapa ulioundwa kwa ajili ya kampuni ya teknolojia ya kupata mahali na kifaa chake cha GPS cha kufuatilia wanyama wa kufugwa. Nembo hii inachanganya maumbo rahisi ya kiishara yaliyochorwa kutoka kwenye wayo wa mnyama, uso wa mbwa, alama ya ramani na mshale wa uelekezaji. Alama hii inaunganisha wanyama wa kufugwa na upataji wa mahali katika ishara moja inayotambulika kwa urahisi. Rangi mpya na angavu zinaupa utambulisho huu mvuto wa kirafiki na wenye nguvu. Kadi za biashara, vipeperushi na vifaa vingine vya ofisi vinachapishwa kwenye karatasi zilizorejeshwa zenye mng'aro hafifu na muundo wa uso. Mfumo wa taswira unatumika kwa uthabiti katika majukwaa mbalimbali ya kidijitali, kwa lengo la kuwasaidia wamiliki kuepuka kupoteza wanyama wao wa kufugwa.

Utambuzi

Kuhusu Tuzo ya Fedha ya A' Design Award

Pupstar Utambulisho wa Chapa ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Pupstar Utambulisho wa Chapa inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Pupstar Utambulisho wa Chapa ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: Pupstar is a positioning technology company. The new brand design is for pre-launching its new product, Pupstar GPS Pet Tracker. The design presents the relationship between animals and positioning by using iconic graphics from the logo in a dynamic way. The fresh and pop colors convey technical support from products and passionate visual language to call attention and help people to never lose their pets. The consistent visual system works through all digital platforms as well.
Vipimo na Ufungashaji: The aspect ratio of the logo is 1:1. The specs of the Business card is 90mm x 55mm. The size of the brand story flyer is 210mm x 297mm.
The specs of the Pet Tracker product is 1.4 in x 2.5 in x 0.5 in. The weight is 0.9 oz. The stationery was printed on textured matte recycled stock paper.
Lebo: Visual Identity, Logo, Branding, Stationary, Illustration, Product Design, Web Design
Teknolojia ya Uzalishaji: Exploring and creating simple iconic graphics to develop a logo both from pet and positioning, especially the visual look of animal paw, dog face, map pin, navigation arrow, and so on. The brand logo and stationery were printed on a textured matte recycled stock paper. The logo is presented by OLED light technology in product design so that the OLED light enhanced the legibility and visuality of the GPS tracker wearing on pets.
Changamoto ya Ubunifu: For the logo design, the biggest challenge part is the process of creating a graphic that conveys the relationship between pets and positioning. The whole visual language needs to present a friendly feeling based on product design, and also it has to show passion and impress to catch people's attention to avoid losing their pets.
Utafiti: The research process focuses entirely on the subject matter. Building up an intriguing storytelling helps us to get more inspirations on creating the brand visual system. Using SurveyMonkey to collect data about how many people used pet tracker for their pets, and other surveys for brand competitors. Collecting stories especially from people who had the experience of losing their pets without using GPS Tracker products. Also, doing research and collecting competitor's logos and Pet-related brands' logos is important for making a unique and identifiable logo design on market. Finally, keep doing more sketches and drawing is the essential process to develop graphics for visual system until reaching the simple and meaningful designs.
Msukumo: Getting inspired and researched by people who had the experience of losing their pets. There are limit product options to prevent pet loss and protection on market. Deeply exploring the relationship and building connection between animals and positioning become the core message of the visual language, especially for logo design. The logo design exploration process focused on creating a simple and recognizable symbolic graphic to represent both pet and positioning, and also the design was aimed to evoke pet owners to realize the relationship and functionality of products.
Muda wa Mradi: The project started in July 2020 in San Francisco and finished in December 2020 in San Francisco, and was published and promoted via online digital marketing in December 2020.
Mtiririko wa Uendeshaji: The design creates a passionate visual experience for catching people's attention on this new product that could provide significant support for their pet lives. Also, the design helps marketing sales by making good communication and visual connection between pets and positioning services.
Wanatimu: Brand Design: Haolai Francis Zhou