Pure Kazi Kuu: Ufungashaji wa Bidhaa by Ouzhu Huang and Qinjie Lu is a highly esteemed winner of the very prestigious 2021 Tuzo ya Chuma ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ChumaUfungashaji· 2021
Pure Kazi Kuu: Ufungashaji wa Bidhaa
Client: Shenzhen Laika Technology Co., Ltd.
Tuzo ya Chuma ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #115549The Design
About Pure Kazi Kuu: Ufungashaji wa Bidhaa
Maandishi ya Kitabu: Pure ni muundo wa ufungashaji kwa ajili ya chemchemi ya maji ya wanyama kipenzi. Bluu na nyeupe ndizo rangi kuu, ambapo bluu inawakilisha maji na nyeupe inawakilisha usafi. Michoro ya pande mbili ya pande tano za bidhaa imechapishwa kwenye sanduku, hivyo wanunuzi wanaweza kuona umbo halisi la kitu kilicho ndani, huku muundo huo huo pia ukitumika kama mapambo. Mwonekano wa rangi ya bluu unaobadilika taratibu unaashiria maji safi yanayotiririka. Sanduku lina vipimo vya milimita 300 kwa 210 kwa 220 na limetengenezwa kwa karatasi ngumu ya nyuma iliyofunikwa na udongo (clay coated news back board) pamoja na ubao wa ivory, filamu isiyo na mng'aro (matte film), pamba ya lulu (pearl cotton), na karatasi ya sanaa.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Pure Kazi Kuu: Ufungashaji wa Bidhaa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Pure Kazi Kuu: Ufungashaji wa Bidhaa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Pure Kazi Kuu: Ufungashaji wa Bidhaa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
- Dimensions & Packaging
- 300 mm x 210 mm x 220 mm
- Tags
- Pet Product, Water, Pure, Packaging, Blue, White
- Production Technology
- Clay Coated News Back(CCNB) cover with ivory board and dumb film, Pearl cotton and Art Paper.
- Design Challenge
- The challenge is the Pure design team wants the packaging to visually show the exact product while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product, and the patterns can also satisfy the artistic appreciation of packaging-the gradual blue color aims to make consumers think of clean flowing water.
- Research
- LAIKA is committed to bringing better pet products to millions of families around the world. Under the raging epidemic situation, the Aqua pet water fountain can continuously provide filtered, sterilized clean water for pets, helping families with pets reduce the burden. The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
- Inspiration
- The Pure design team wants the packaging to visually show what product is selling and what it looks like while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product. In addition, the patterns can also satisfy the artistic appreciation of packaging. The gradual blue color aims to make consumers think of clean flowing water.
- Project Duration
- In November 2020, the product was officially put on sale in TMALL flagship store in China. The products are now being shipped overseas and are expected to be sold in 8 countries by Amazon Laika Store, including the United States, The United Kingdom, Canada, Japan, France, Germany, Spain and Italy.
- Operation Flow
- Pure presented the five-angle two-dimensional silhouette of the product directly to consumers.
- Team Members
- Ouzhu Huang
Qinjie Lu
Yonjie Fang - Image Credits
- Graphic Designer Qinjie Lu, Pure Packaging, 2020
All Images Renderer Jiaqian Feng, 2020
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