Meet Rebrand Chapa na Mengchao Wu, Hao Li and Sijia Zhang

Muundo Meet Rebrand Chapa na Mengchao Wu, Hao Li and Sijia Zhang ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

FedhaMchoro· 2021

Meet Rebrand Chapa

na Mengchao Wu, Hao Li and Sijia Zhang

Mteja: Meet

Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mchoro

40,607

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #115712

Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Meet Rebrand Chapa

Meet ni mkahawa wa nyama choma wa Kikorea unaolenga vijana. Jukumu la Mteja kwa Mengchao, Hao na Sijia ni kuunda mwelekeo wa kisanii na utambulisho unaoonekana ili kueleza taswira ya chapa iliyo wazi na kukuza nyama mbalimbali. Maumbo ya nyama kwenye grill huwasilisha jiometri asili. Wazo hili linawaongoza kwenye hatua muhimu ya dhana, kuunganisha nyama tofauti, dagaa na mboga mboga na jiometri maalum. Michanganyiko mbalimbali ya maumbo na ruwaza huipa jiometri mguso wa mwisho wa kucheza na moto.

Utambuzi

Kuhusu Tuzo ya Fedha ya A' Design Award

Meet Rebrand Chapa ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Meet Rebrand Chapa inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Meet Rebrand Chapa ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.
Vipimo na Ufungashaji: Business card: 88.9mm by 50.8mm
Punch card: 20mm by 260mm
Menu:215.9mm by 289.56mm; 107.95mm by 289.56nn
Various sticker sizes
Lebo: Branding, Graphic Design, Visual Identity, BBQ, Food
Teknolojia ya Uzalishaji: Adobe suite, Video Production, Printing, Package Design
Changamoto ya Ubunifu: How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.
Utafiti: Our research included 3 parts

1. Communications with the client.

2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard.

3. visual research.
Msukumo: The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
Muda wa Mradi: 3 mouths
Executed in NYC and shanghai
Mtiririko wa Uendeshaji: This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.
Wanatimu: Mengchao Wu
Hao Li
Sijia Zhang
Haki za Picha: Art Direction: Formoj
Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang
Animation: Hao Li