Prow Thai Uandaaji wa Chapa na Upakiaji by Piti Amornlertwattana is a highly esteemed winner of the very prestigious 2021 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
FedhaUfungashaji· 2021
Prow Thai Uandaaji wa Chapa na Upakiaji
Client: Prow Thai
Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #116727The Design
About Prow Thai Uandaaji wa Chapa na Upakiaji
Muundo unalenga kuunda picha mpya na ya kisasa kwa Prow Thai, chapa ya mafuta safi ya nazi na bidhaa za urembo iliyoanzishwa na wakulima kusini mwa Thailand. Ikichangiwa na umbo la asili la nazi, ufungaji una mchoro wa madoa yenye rangi na rangi angavu zinazoonyesha ustadi na uhai wa bidhaa. Toni ya nyeupe kwa ujumla, inayokumbusha nyama ya nazi, inaashiria usafi, unadhi, na asili ya kiasili ya chapa.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Prow Thai Uandaaji wa Chapa na Upakiaji ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Prow Thai Uandaaji wa Chapa na Upakiaji inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Prow Thai Uandaaji wa Chapa na Upakiaji ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The designer conception to design the Prow Thai to look like a handcrafted product with meticulousness and have a feeling of hand-made work, but the packaging must have a standard and can be sold abroad and online market. Therefore, the logo was designed to look simple and clean by using only logotype and packaging using a circular shape of a coconut, painted in color painting to make a dot graphic element, and divide the color group to separate products into categories. The background is used as the off-white of coconut meat to represent the cleanliness of cosmetic products.
- Dimensions & Packaging
- Oil Height 230 mm x Diameter 110 mm, Lotion Height 130 mm x Diameter 65 mm
- Tags
- branding, packaging, virgin coconut oil, cosmetic, lotion
- Production Technology
- Bottle Material: Glass, PET Label: Sticker matte paper, offset printing
- Design Challenge
- It is a project between the Thai government, entrepreneur, and designer and has a relatively short-term period to work. As for entrepreneurs, they lack experience and understanding of the design process. The designer must use the information to convince entrepreneurs to understand and to stick to their plans.
- Research
- Prow Thai is a traditional virgin coconut oil that was originally in the small southern provinces of Thailand, and they wanted to expand the market to foreign countries and online. But they lacked an understanding of the design and limited production plants. The designer was assigned to develop the brand image, redesign the packaging. After researching, it was found that the product is a quality organic goods that can only be obtained from parts of the South in Thailand. The designer decided to make the brand image more international but still look like a handcrafted product.
- Inspiration
- Prow Thai is a virgin coconut oil and cosmetics brand made from coconut oil, which are organic and indigenous products that require expertise and specialized knowledge from southern Thailand. The designer has to design a new brand also a packaging design and inspired by the form of the coconut and the beauty of the sea of southern regions of Thailand.
- Project Duration
- The project Started in March 2020 and finished in June 2020 in Bangkok Thailand.
- Operation Flow
- The designer focuses on simplicity and cleanliness to communicate the image of organic products but adds the dot painting pattern is inspired by coconut shape to get the feeling of local handicraft.
- Image Credits
- Images #1-#4: Piti Amornlertwattana
Image #5: Image by www.freepik.com, www.pexels.com
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