Umano Kitambulisho cha Chapa na Ruis Vargas

Muundo Umano Kitambulisho cha Chapa na Ruis Vargas ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

ChumaMchoro· 2021

Umano Kitambulisho cha Chapa

na Ruis Vargas

Mteja: Laika

Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mchoro

12,725

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #116954

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Umano Kitambulisho cha Chapa

Umano ni kitambulisho cha chapa kilichoundwa kwa ajili ya baa ya hoteli mjini Sao Paulo, Brazili. Kitambulisho hiki kinatokana na dhana ya "anthropophagy ya kitamaduni," ambayo ni dhana ya kifasihi inayounganisha ucheshi na ufasiri huru wa athari za nje. Mradi huu unajumuisha nembo (logotype), kadi za biashara zilizochapishwa kwenye karatasi ya offset yenye uzito wa gramu 300, menyu, mfuko, muundo wa nyuso (surface design), na mabango yaliyochapishwa kwenye karatasi ya offset yenye uzito wa gramu 75 na kubandikwa kwenye kuta za ndani. Michoro na usanifu wa majengo vinaunganishwa pamoja ili kuunda simulizi za kuona zinazofasiri upya mandhari ya jiji na mashairi ya kienyeji. Lengo ni kuachana na mtindo rasmi wa baa za jadi za hoteli.

Utambuzi

Kuhusu Tuzo ya Chuma ya A' Design Award

Umano Kitambulisho cha Chapa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Umano Kitambulisho cha Chapa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Umano Kitambulisho cha Chapa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: Sao Paulo bears the stigma of being a serious and unwelcoming city and their resident is reputed to be less than hospitable. However, since the beginning of the 20th century, there has been a cultural tradition in the city permeated by a sense of humor and artistic invention. Cultural anthropophagy is a product of this. The Umano name and identity project is a break from the traditional seriousness of hotels - a materialized rupture, physically and graphically.
Vipimo na Ufungashaji: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 4 CMYK colors.
Lebo: Brand, poster, logotype, illustration, visual identity, Laika Design
Teknolojia ya Uzalishaji: To reify the brand, the identity project consists of business cards, printed in 300 g weight, menu, bag, surface design, architecture interaction and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings inside of the Umano bar.
Changamoto ya Ubunifu: Sao Paulo is a city that rebuilds itself every day, houses are demolished and buildings are built quickly, generating trendy neighborhoods at every moment and many regions end up losing their cultural relevance, causing tourists to focus only on these islands of services. The Umano bar needed to be an entertainment and service option authentically from Sao Paulo and that would generate a more intense nightlife in his neighborhood, making loyal the hotel public of the region.
Utafiti: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Umano brand.
Msukumo: The premise to develop a new brand for Ibis’s bar was cultural anthropophagy, a literary concept created by Oswald de Andrade, writer and poet from Sao Paulo. The principal aspect about cultural anthropophagy is the sense of humor: only concerns me what is not mine, say the poet. And an unusual behaviour, which is defined by devour without prejudice any culture that is foreign to it. That concept was the inspiration to create the Umano spirit and the brand’s lifestyle.
Muda wa Mradi: The project started in January 2020 and finished in July 2020 in Sao Paulo, Brazil.
Mtiririko wa Uendeshaji: In the Umano bar, the symbiosis between design and architecture allows to fill every spot of the bar with visual narratives, which invite the client to experience reinterpretations of the city's sights: the geometric designs of the sidewalks or representations of iconic buildings, namely Copan. Many icons are reinterpreted by the language project, such as excerpts of songs and clippings of poems by authors from the city. The client finds a city which deconstructs its seriousness and coldness.
Hataza: Laika Design
Wanatimu: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Haki za Picha: Laika Design